Tag: Advertising
It also noted that a significant portion of marketers surveyed failed to evaluate digital media buys against core quality metrics, with only 17% evaluating critical effectiveness indicators like brand suitability, viewability, fraud, or if the ad was served in the intended geography.
Advertisers may now improve campaign targeting across Vistar's extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect...
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with...
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
The acquisition marks a significant step in expanding and diversifying Publicis Groupe's capabilities in the Southeast Asian market, with AKA Asia bolstering the group’s strategic communications, PR and influence offering in the region.
Despite this discrepancy, marketers across regions say that brand awareness is the leading benefit of in-app advertising, regardless of their primary advertising objectives.
Through this new identity suite, advertisers can test their campaign's future-proofing strategies in a simulated environment directly within the Yahoo DSP across all web browsers and in-app inventory.
Artemis Communications, an independent communications agency, has been appointed by security service provider First Security to oversee their social media marketing and Google advertising with immediate effect. Artemis will also begin supporting First Security's public relations and communications activities...
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the sun. From the long-anticipated shift from third-party cookies to first-party data to the harnessing of AI and the evolution of e-commerce, here are five...
