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Japan-based ad agency ADK acquires indie agency Rage Communications

Singapore – Japan-based advertising agency, ADK, has acquired Rage Communications, the independent agency that specialises in digital experience design and e-commerce solutions. The move aims to combine both organisations’ capabilities in digital marketing, web design and development, analytics, and data-driven insights, as well as content narratives, to drive integrated end-to-end performance and brand campaigns for clients.

Moreover, the acquisition will see ADK becoming the major shareholder, while Rage’s founders, JRK Rao and Karthik Kumar remain as minority shareholders. As part of the agreement, Rage will be rebranded as ADK Rage, and Rao will continue to lead as CEO of ADK Rage, and he, along with Kumar, will be working closely with ADK global team to offer integrated solutions to clients. 

Yasuyuki Katagi, ADK Global Operations’ CEO, noted that this partnership marks their milestone entry into the India and Australia markets – two of the fastest-growing digital markets in APAC.

He further shared that with Rage, ADK will immediately gain traction at a brand consultancy level, providing a strong starting point for further growth in these key markets.

“We are also extremely excited at the collaboration opportunities to supercharge growth for our clients together. The new ADK Rage will offer clients with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale,” said Katagi.

Meanwhile, Rao and Kumar commented that this partnership with ADK is a significant moment in the growth of Rage as it opens new horizons in a rapidly changing global economy, and they both share the same vision in the digital transformation of businesses and their interactions with consumers.

“It is our hope that our combined strengths will add greater value to our existing clients and reach out to the larger marketing community around the world. This also represents substantial opportunities for our respective staffs to work together in an increasingly technology-led multicultural world,” they said.

ADK said that the move follows its recent launch of Integrated Performance Platform (IPP), a data-driven marketing intelligence technology for brands and agencies in October. The IPP is designed to centralise the connection of all ad accounts for ad platforms and demand-side platforms (DSPs) in one place, enabling advertisers to scale their campaigns across multiple platforms efficiently, while gaining complete control and transparency of all digital media channels and regional teams at the same time.