Adelaide, Australia – Out-of-home (OOH) media company JCDecaux has won the tender to be the exclusive OOH advertising partner for the Adelaide Railway Station.
This extended agreement alongside with the Department of Infrastructure and Transport (DIT) will see JCDecaux continue its full motion audio and video XTrackTV screen presence, as well as install new digital small format screens across the station. All new digital assets will be available to buy programmatically.
The JCDecaux XTRACKTV is a large-format video and audio OOH offering usually installed in railroad stations and terminals.
Steve O’Connor, CEO of JCDecaux, said, “Adelaide Railway Station is an important, historical local landmark and one of the CBD’s busiest destinations for commuters, city workers and tourists alike. It’s a privilege to be awarded this opportunity in what has just recently been named Australia’s most liveable city, at such an iconic location at the heart of public transport in Adelaide.”
JCDecaux has been providing advertising solutions in Adelaide Railway Station since 2015. The new six-year exclusive contract commences immediately.
Adelaide Railway Station has an estimated over 230,000 passengers. The partnership is expected to give advertisers the opportunity to engage said audience.