Tag: Ad

Bangkok, Thailand – In line with Thailand’s Mother’s Day celebration on August 12, Insurance company Thai Life released their latest entry in a long line of sentimental ads that they have produced over the years.  

The 3-minute ad, entitled  ‘Live Life to the Fullest’, offers viewers a mother-daughter story that highlights the value of being able to love now before it’s too late.

In ‘Live Life to the Fullest’, the company tells a story about a mother and her daughter spending their remaining time together, turning otherwise normal days into special days as there is not much time left and shared by both in their lives before.  

The ad showcases Thai Life Insurance’s core principle of ‘Love for Life’, allowing viewers to reflect upon the values of life, values of love and people, sparking healthy discussions among audiences over the years.

In a press release regarding this ad, Thai Life Insurance stated, “We hope to inspire people to appreciate the transience of life, encouraging them to not wait for an opportunity or a special occasion to express their love. Every day is a special day – only through this revelation can people truly live a meaningful life.”

Australia – Pizza brand Domino’s in Australia has got a new “delivery” service, albeit not novel at all, its new creative spot by agency Elevencom might just inspire in customers a fresh excitement for it. 

The pizza chain is offering a new “car park delivery,” where customers don’t need to get out of their cars to claim their order. In the new ad,  the brand brings home the point of the service’s convenience by imagining the possibility of why customers won’t be able to get out of their cars – such as an approaching dinosaur. 

In the ad, the car park has been turned into a Jurassic-like park, stirring scare among a group of DNA scientists looking to claim their pizza order.

This has been the second installment of the brand’s car park delivery ads, wherein the first one threw in a comic story of fishes not being able to get out of their water-filled cars.

Domino’s new car park delivery combines both pick-up and delivery services. Customers initially make an online pick-up order, and claim it within the store’s parking premises.

Elevencom said the campaign will run in Australia and New Zealand on TV and digital channels.