Technology Featured South Asia

Criteo appoints Httpool as official ad sales partner in India

New Delhi, India – Adtech Criteo has announced that it has partnered with cross-channel ad network Httpool to be its official ad sales partner in India.

Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

The partnership comes in response as Criteo is continually evolving to be a leading commerce media platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies.

“We are pleased to announce the official Ad Sales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership,” said Taranjeet Singh, managing director of SEA and India at Criteo.

The partnership is also valid for their Indonesian presence, as Httpool supports Criteo’s growth that drives business results for traditional and native advertisers to ensure they achieve their business and marketing objectives.

“We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behavior. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage,” Pankaj Jain, partner director for Native India and SEA at Httpool commented.

Httpool has cemented its presence in the Indian market after it partnered with in-game ad firm Bidstack last October 2020 for expansion of brands and media platform relationships internationally.