Kuala Lumpur, Malaysia The Malaysia Convention & Exhibition Bureau (MyCEB) has announced a worldwide cooperation with ACMAR Marketing Xiamen, a subsidiary of the prestigious ACMAR Group. The alliance benefits from the extensive experience and resources that the ACMAR Group offers. The ACMAR Group’s significant presence in Xiamen makes it an invaluable partner for MyCEB in its endeavour to establish Malaysia as a premier destination for business events. 

In order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection to China’s business event circles through ACMAR Marketing Xiamen, which will improve communication and open up opportunities for collaborations. 

The cooperation between MyCEB and ACMAR Group is based on a shared dedication to implementing innovative marketing strategies and establishing long-lasting partnerships in order to achieve their shared objectives. It is expected that these initiatives will strengthen bilateral relations and cultural linkages between China and Malaysia, as well as stimulate investment and tourism. 

Furthermore, notable organisations that MyCEB has conversed with include the chairman of Xiamen Welleast Smart City Technology Co., Ltd., C&D Global Tourism Group Co., and the Xiamen International Conference & Exhibition Center. Ltd. and Xiamen Tourism Association president. 

These conversations are expected to open doors for more robust partnerships, more market access, and enhanced bilateral links between Malaysia and Xiamen. This will in turn foster the expansion of business gatherings, tourism, and private sector prospects. 

Speaking about the partnership, Azman Haji Tambi Chik, CEO of MyCEB, said, “The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region.” 

Meanwhile, Dato’ Steven Tee, JP, group managing director of Acmar Group, stated, “The MoC leverages on the extensive network and insights of both organisations, with MyCEB being able to showcase Malaysia’s world-class facilities, unique culture and unparalleled hospitality. ACMAR is excited to be part of this venture by supporting the Bureau through our footprint and aiming to drive mutual growth and prosperity between Malaysia and China.”