Marketing Featured ANZ

The Wired Agency nabs Australian furniture brand MCM House’s account 

Sydney, Australia – Digital marketing agency The Wired Agency has signed in a new client, Australian furniture design brand MCM House. The new client win will allow the agency to manage MCM House’s paid social, search and shopping advertising.

In addition, The Wired Agency will be responsible for driving MCM House’s brand growth and revenue through always-on activity and will take this multi-channel digital approach to drive efficiencies using data to balance demand creation and demand conversion.

Commenting on the new partnership, Penny Constanti, marketing manager of MCM House, is looking forward to seeing what Wired can achieve for the brand, having had a close relationship with the agency in a previous role. 

“I am thrilled to have Wired on board to help accelerate this stage of growth for MCM House. The team will assist with the launch of MCM House into new markets across Australia, as well as introducing a new and exciting expanded range to our clients,” Constanti said.

She added, “Having worked with the passionate team at Wired previously, I know they are the perfect fit for MCM House and am looking forward to seeing the incredible results we achieve together.”

Meanwhile, Angela Hampton, managing partner at The Wired Agency, commented, “MCM House is an incredible Australian brand, producing beautiful home-grown furniture and with a personal passion in interiors, I’m stoked to partner with such an outstanding brand. Our values as businesses are really similar too so I can’t wait to help grow the brand with our unique approach.”

Some of the agency’s key clients include Pizza Hut, Assembly Label, Chatime, Maurie & Eve, and Crown Group Australia, among others.