Singapore – Accenture Interactive, Accenture’s digital agency, has expanded its global leadership team with two new appointments. Nick Law, formerly of Apple, is named as the agency’s global lead for design & creative tech, while, Sarah Thompson, ex-Droga5, Accenture Interactive-owned creative agency, is elevated to assume the role of global lead for communications & content for Accenture Interactive.

Law was most recently the VP for marcom integration at Apple, and has previously assumed senior roles at Publicis Groupe and R/GA. Meanwhile, Thompson was global CEO of Droga5. The latest appointments come on the heels of Accenture Interactive’s appointment of Neil Heymann as its first global chief creative officer and Jatinder Singh as global lead of data and analytics. 

In his new role, Law will be responsible for leading Accenture Interactive’s world-class service and experience design capabilities to help clients further modernize their approach and meet their customers’ ever-evolving needs. Thompson, on the other hand, is charged with overseeing Accenture Interactive’s global creative agency capabilities which include brand, digital engagement, content and media. According to the agency, she’ll specifically focus on unifying and growing the agency’s capabilities around the world to bring “the best thinking forward.”

David Droga, CEO and creative chairman of Accenture Interactive, commented, “Two of the very first calls I made when I accepted my new role in September, were to Nick Law and Sarah Thompson respectively. Nick is someone I have admired for well over a decade. From R/GA to Apple, he is truly one of the most future-facing, design, technology and communications leaders.” 

On Thompson, Droga says, “And Sarah, well she has without a doubt been one of my most trusted and influential Droga5 partners, and certainly one of the smartest and most authentic people I have ever met. We are spoiled and excited to have such exceptional leaders join this already incredible leadership team.” 

Thompson shared that she is thrilled to take on a broader role within the leadership team of Accenture Interactive, especially at a time when businesses worldwide need a growth acceleration partner to help them drive their growth and ability to meet the ever-shifting needs of modern customers. 

“I’m honoured to offer my experience in leading Droga5, one of the world’s most respected creative agencies, and apply that to an impressive group of creative firepower found within Accenture Interactive’s creative agency brands,” said Thompson. 

Meanwhile, Law commented, “When David became the CEO of Accenture Interactive, it was a clear statement of the company’s oversized creative ambitions. I didn’t need much convincing to have a conversation with him; and once I did, to get excited by the company’s astonishing breadth and depth of capabilities.”

In June 2021, Accenture Interactive acquired Malaysia-based marketing consulting and agency Entropia, to expand its presence in the SEA. 

Singapore – Accenture Interactive, the digital agency arm of the professional services firm Accenture, has announced the acquisition of marketing consulting-meets-agency Entropia, to expand its unique position in the SEA market for experience-led transformation services, marking its first merge in the region. 

Accenture Interactive is a digital agency that drives sustainable growth by creating meaningful experiences by connecting human and business insights with the possibilities of technology.

Through the acquisition, Entropia will be complementing Accenture Interactive’s capabilities in customer experience, design, and creative communications. In addition, Entropia will help Accenture Interactive transform and reimagine its clients’ entire business through the lens of experience. It will also expand the creative talent pool within Accenture Interactive and create more learning and growth opportunities for people across both organizations.

Accenture Interactive’s Lead for SEA Thomas Mouritzen said, “Entropia’s addition will help us deliver innovation through technology to drive commerce and growth for our clients in Southeast Asia. It’s also an exciting chapter in our journey to strengthen and expand Accenture Interactive’s presence in the region.”

Meanwhile, Flaviano Faleiro, the president for growth markets at Accenture Interactive, commented that the acquisition of Entropia lets the arm lean further into their global vision to take experiences – designed through deep human insights and powered by creativity and technology – to the next level.

“It also helps us deliver on our growth ambitions for our people, clients, and the industry across the Asia Pacific region,” said Faleiro.

Entropia’s Founder and Senior Partner Prashant Kumar said, “This is the perfect time to join with Accenture Interactive and raise the bar in transforming data-driven marketing for businesses. I am thrilled to have both organizations come together and expand the canvas for our people, clients, and their customers.”