Marketing Featured South Asia

Madison World’s comms unit Madison PR names Abhinav Krishna Srivastava as new CEO

Mumbai, India – Madison PR, the communications arm of Madison World, has appointed Abhinav Krishna Srivastava, former COO at SPAG Asia and DYellowElephant, to be its new CEO. He will be based in the agency’s Mumbai office. 

With more than 21 years of experience, Srivastava is an expert in every aspect of internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns. He also comes with enriched experience of stakeholder engagement, CSR, financial and investor relations, crisis management, and media training. 

Moreover, Srivastava has led integrated marketing and communications strategies across sectors like consumer, lifestyle, food, pharma and healthcare, technology, and telecom, as well as energy, and infrastructure, amongst others. Having worked with some of the world’s most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses.

Commenting on his new role, Srivastava said that he is beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. 

“I look forward to developing our business by building on established clients and finding new opportunities for growth. As the communications domain has got revamped in the past 2 years, I believe Madison’s might and my multi-sectoral experience will help us expand our growth horizon and get into the big league,” he added.

Meanwhile, Sam Balsara, chairman at Madison World, said, “I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business.”