Tag: AB InBev
![[Agency Appointment] Havas TH x Budweiser](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-Havas-TH-x-Budweiser.jpg)
Bangkok, Thailand – Havas Thailand has been appointed by AB InBev as the lead marketing and media partner for the Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand, securing one of the country’s largest sports marketing mandates ahead of the tournament. The account places Havas Thailand at the centre...
China – Hoegaarden, the AB InBev-owned beer brand, has unveiled a new campaign in China that invites consumers to interact with capybara-themed installations, offering a hands-on way to unwind and experience a moment of zen. Created in collaboration with McCann Worldgroup, the tactile campaign encourages...
According to the announcement, the partnership is aimed at combining the shared appeal of beer and entertainment to reach legal-age audiences through sports, food, music, comedy and other cultural moments.
