Singapore – Singapore-headquartered adtech and creative management platform Adzymic, has appointed Aaron Zurita as its new regional lead for the Latin American Region. Through his appointment, Zurita will spearhead the company’s growth and development in the region, managing strategic partnerships with agencies and brands, as well as new business development.
In his previous role, Zurita has worked in technology, agencies, and media platforms, and most recently served as country manager for LATAM martech firms.
Commenting on his appointment, Zurita said, “I knew Adzymic was the right choice because I love being able to work with solutions that go beyond the typical digital media offerings – over here it encompasses multiple aspects within a single platform like creative management, data-driven targeting, machine learning and performance.”
“Adzymic’s strong focus on using DCO to innovatively solve business challenges puts us at the forefront of the rapidly growing the martech ecosystem,” Zurita adds.
The appointment comes after Adzymic expanded its business in 2021 to five key markets of LATAM region including Guatemala, Costa Rica, El Salvador, Honduras, and Panama.
Zurita joins Adzymic at a pivotal moment in the company’s development, with major brands coming on board in the LATAM region, including Claro, Cisco, HP, Grupo Rey and Elektra.