Sydney, Australia – Major Australian commercial free-to-air television network Nine has appointed Tina Andrew as the new commercial director at 9Now, Nine’s video on demand service. In her new role, she will be responsible for growing the commercial potential of the platform as it enters a period of innovation and growth.
Reporting to Richard Hunwick, Nine’s director of sales, total television, Tina will be part of the 9Now leadership team under Hamish Turner, director for 9Now and programming.
Speaking of her appointment, she said, “I’m thrilled to help drive the future of Total Television in this new role. This is a pivotal time for Nine to continue leading the market and accelerate the move toward consumer viewing habits on 9Now, focusing on a data driven user experience and unique content offering.”
Meanwhile, Hunwick said, “Tina’s appointment is the next step in our move towards a Total Television future and a further acknowledgment of and investment in the importance of 9Now within that ecosystem. She will take a leadership role, not just in Sales, but also within CODE (Nine’s Centre of Digital Excellence) and will act as a voice of the customer within the 9Now leadership team as we accelerate our product development and user and advertising experience over the next 24 months.”
Lastly, Turner commented, “Tina is an excellent and highly regarded executive with a proven track record of delivering results, and I’m looking forward to her joining the team. As audiences migrate to a digital future, the importance of Nine’s streaming offerings through 9Now is paramount and untapping the true potential of the platform for viewers and clients alike is the new frontier. We are only at the tip of the iceberg in terms of innovation and sales opportunities in this space, and Tina will make a huge impact in her new role.”
