Platforms Featured Southeast Asia

31st SEA Games taps TikTok as official partner

Singapore — The popular short-form mobile video platform, TikTok, has announced its partnership with the 31st Southeast Asian (SEA) Games. The biennial multi-sports event, which will be held in Hanoi, Vietnam, will run from May 12 until May 23.

As the event’s official supporter, TikTok will bring the latest sports highlights even closer to passionate fans in Singapore through shared and LIVE video content from official authorities and news media partners, geared toward spotlighting homegrown athletes across a diversity of sporting events. Users on the platform can also expect up-close-and-personal interactions with the local team as well as opportunities to showcase their support from home via specially designed in-app effects and initiatives.

Doreen Tan, user and content operations manager of TikTok Singapore, said, “The SEA Games is an exciting highlight on the regional sporting calendar for both athletes and fans.”

Tan adds, “TikTok has become a vibrant home for the sports community and, as the Official Supporter for the 31st SEA Games, is proud to be able to bring these memorable moments closer to Singaporeans, especially as the entire nation comes together to celebrate and cheer on our local athletes.”

Throughout the games, TikTok users will be able to reach and engage with millions of other SEA Games fans via the official hashtag, #SEAGames31. For Singaporeans, citizens can tap into the local hashtag, #GoTeamSG, to follow all the latest news and highlights about their home team, such as match updates, re-plays, trick shots, and more across the entire sports season.

Fans can also tap onto the newly launched in-app effects to celebrate the multi-sports event in style. These include effects such as clappers and confetti to cheer the team on as well as a fun augmented reality tool, launched in partnership with the Ministry of Culture, Community and Youth, that matches users with a SEA Games sport – from swimming, canoeing, fencing, and more.

TikTok has also collaborated with official authorities and hundreds of athletes across SEA like Quah Ting Wen, Quah Jing Wen, and Quah Zheng Wen, to name a few, to bring fans live updates from training, events, and celebrations, and sneak peeks into the lives of national athletes. Tiktok encourages users to use this as an opportunity to also engage with their favourite national athletes on the platform.