Recent Articles
Perth, Australia — Omnicom Oceania has strengthened its presence in Western Australia after three of its media agencies were appointed to the Western Australian Government’s media agency panel. Covering media strategy, planning, and trading, the appointments of OMD WA, MediaHub, and Initiative position...
Hong Kong – AS Watson Group has launched the ‘AS Watson brand lab’, a data-driven platform for brand creation and scaling designed to systematically identify, develop and grow brands across its global retail ecosystem. Built on the company’s integrated O+O (Offline plus Online) capabilities, distribution...
Kuala Lumpur, Malaysia — CIMB Group has appointed Kuala Lumpur-based agency Chariot as a creative partner for its Malaysia brand team, marking one of the most significant creative account wins for an independent Malaysian agency in recent years. The appointment highlights the growing confidence brands...
Hong Kong – AIA has rolled out “Protection Comes in Many Ways”, a campaign created with BBDO Hong Kong that uses long-form storytelling and emotional narratives to underscore the role of insurance in protecting loved ones. At the centre of the campaign is “Let Love Transcend Time”,...
Australia — KFC has launched a new campaign for its Boxfull value range, using an imaginary secret laboratory to showcase the brand’s commitment to delivering what it calls “maximum chicken” through humour and entertainment. Created by creative and advertising agency Special, the campaign expands KFC’s...
![[Appointment] Hakuhodo India x APAC](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Hakuhodo-India-x-APAC.png)
New Delhi, India – Hakuhodo India Group has appointed Jayanto Banerjee and Naoto Takahashi as Co-Managing Directors, ushering in a new dual-leadership structure as the agency network prepares for its next chapter of growth. The pair succeeds Kosuke Kataoka, who is returning to Hakuhodo Japan after 16...
Kuala Lumpur, Malaysia — CIMB has unveiled its new regional brand campaign, ‘Moving You Forward,’ a purpose-led platform designed to highlight how the bank helps customers, businesses and communities achieve meaningful progress across ASEAN. The campaign marks the next chapter of CIMB’s brand evolution...
![[Appointment] Ogilvy x Movember](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ogilvy-x-Movember.jpg)
Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
