Recent Articles
South Korea – SM Entertainment has partnered with Pinterest to launch an exclusive content experience featuring K-pop girl group Hearts2Hearts, coinciding with the release of the group’s second mini-album, Lemon Tang. As part of the collaboration, SM Entertainment has launched an official Pinterest...
Hong Kong – i-CABLE Communications Limited has proposed changing its corporate name to CTF Media & Entertainment Limited, marking a move that reflects the company’s evolving business direction and closer alignment with the broader Chow Tai Fook group. The proposed rebrand, announced in a filing...
![[Initiative] MAYA Plastic Cards](https://marketech-apac.com/wp-content/uploads/2026/06/Initiative-MAYA-Plastic-Cards.jpg)
Manila, Philippines – Maya has begun rolling out payment cards made from 100% recycled plastic, marking a significant step in its broader sustainability strategy as the fintech aims to transition all newly produced prepaid cards to recycled materials by the end of 2026. The initiative will cover Maya-issued...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)
Manila, Philippines – DDB MNL has officially rebranded as Alab MNL, marking a new chapter for the agency as it sharpens its focus on world-class creativity, strategic innovation, and business-driving solutions. The rebrand follows Omnicom Group’s global retirement of the DDB brand and forms part...
Sydney, Australia —OMODA JAECOO has appointed social creative agency alt/shift/ as its PR agency in Australia, supporting the automotive brand’s continued growth and expanding presence in the local market. Under the appointment, alt/shift/ will lead OMODA JAECOO’s earned media strategy, managing media...
Phnom Penh, Cambodia — GIGIL Phnom Penh has launched ‘Cannes Bodia,’ a Cannes Lions-inspired platform designed to showcase its award-winning campaigns while encouraging greater appreciation for world-class creativity within Cambodia’s marketing industry. Created as both a digital portfolio and a playful...
![[Creative Work] AXA PH x Parents](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-AXA-PH-x-Parents.jpg)
Manila, Philippines – AXA Philippines is urging parents to prioritize their own health as much as they prepare for their children’s future, launching the latest installment of its Everyday Protectors campaign to spotlight the importance of early health preparedness before a medical crisis strikes....
Kuala Lumpur, Malaysia — Warner Bros. has partnered with PHD Malaysia to launch a localised launch for ‘Supergirl 2026,’ bringing the iconic superhero closer to Malaysian audiences through culturally relevant experiences that celebrate authenticity, resilience, and everyday heroism. Beyond traditional...
![[Appointment] VaynerMedia APAC consulting expansion](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-VaynerMedia-APAC-consulting-expansion.jpg)
Singapore & Malaysia – VaynerMedia has expanded its Asia Pacific consulting operations with the appointment of Hajar Yusof and Aga Sitarczuk as Business Directors, strengthening its capabilities to support brands navigating AI-led and social-first marketing transformation. The appointments come as...
Mumbai, India — Wondrlab has partnered with Audi India to launch ‘That quattro feeling,’ a new brand campaign designed to shift the conversation around Audi’s iconic quattro technology from technical specifications to the emotions drivers experience behind the wheel. The campaign focuses on the confidence,...
