Recent Articles
Manila, Philippines – Lazada Philippines is strengthening its support for Filipino micro, small, and medium enterprises (MSMEs) through the relaunch of its LazGrow Together campaign and expanded partnerships with government agencies aimed at accelerating digital business growth. The renewed initiative...
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
Mumbai, India — Omnicom Media India has partnered with JioStar and Whisper World to launch a unified In Content Ads (ICA) programme, enabling brands to deliver scene-matched advertising across linear television, OTT, and connected TV (CTV) through a single planning and execution framework. The partnership...
Singapore – Monks, the digital operating brand of S4Capital, has appointed Scott McBride as Managing Director for Southeast Asia, effective immediately. McBride brings more than 25 years of experience across Europe, Asia Pacific, and North America, having held senior leadership roles spanning agencies,...
Jakarta, Indonesia —Creative agency Flock, part of Future Creative Network, has appointed Arsyad as its new Executive Creative Director, reinforcing its commitment to human-centred storytelling as the agency enters its next phase of growth. In his new role, Arsyad will lead the agency’s overall creative...
![[Activation] L'Occitane x Malaysia](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-LOccitane-x-Malaysia.jpg)
Kuala Lumpur, Malaysia – L’Occitane en Provence is celebrating its 50th anniversary in Malaysia with “Maison Surprise,” a nationwide consumer activation designed to bring unexpected moments of discovery to shoppers while reinforcing the brand’s purpose of fostering human connection....
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting the nationwide adoption of cross-border QR payments across the tourism sector under its “Pay Like a Local” initiative, aiming to make digital payments more convenient for international visitors while expanding opportunities...
![[Statement] GreenGSM](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-GreenGSM.jpg)
Manila, Philippines – Green GSM has launched an internal investigation after one of its drivers participated in a viral staged robbery prank that prompted Philippine transport regulators to suspend the electric taxi unit and open an investigation. In a statement, the ride-hailing operator said the prank...
![[Agency Appointment] IHH Healthcare x Mutant](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-IHH-Healthcare-x-Mutant.jpg)
Singapore & Malaysia – Independent communications agency Mutant has been appointed to manage regional communications and brand efforts for IHH Healthcare across Singapore and Malaysia, as the healthcare group strengthens its corporate reputation and brand positioning across Asia. Under the mandate,...
![[Campaign] Discover More to Love x PH](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Discover-More-to-Love-x-PH.jpg)
Manila, Philippines – The Department of Tourism (DOT) is rolling out a new domestic tourism campaign, “Discover More to Love,” as it looks to encourage more Filipinos to explore local destinations through curated travel experiences and industry partnerships, as reported by the Philippine...
