Recent Articles
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)
Singapore – CHAGEE has launched a new limited-edition Apple English Breakfast Tea and accompanying merchandise collection as part of its year-long partnership with Tate, with a limited-edition tea and merchandise collection inspired by artworks from Tate’s collection. Available from 3 July, the...
Jakarta, Indonesia — Hankook Tire Indonesia has appointed Cheil Indonesia as its public relations agency for 2026, reinforcing its commitment to strengthening brand visibility, credibility, and long-term relevance in the Indonesian market. Following a competitive pitch, Cheil Indonesia will support the...
![[Awareness] HPV Omnicom](https://marketech-apac.com/wp-content/uploads/2026/07/Awareness-HPV-Omnicom.jpg)
Hong Kong – With the registration deadline for Hong Kong’s free HPV Vaccination Catch-up Program fast approaching, Omnicom Health Hong Kong has partnered with the HPV Prevention Alliance and the Karen Leung Foundation to launch “Catch-up Now,” a public awareness campaign designed to...
![[Campaign Initiative] LUXMyWill](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Initiative-LUXMyWill.jpg)
Singapore – Global beauty brand LUX has launched #LUXMyWill, a new campaign that reimagines the viral #BuryMeInThis social media trend is a legally documented declaration of personal style. Developed in collaboration with VML Singapore, the initiative builds on a trend popular across TikTok and Instagram,...
Malaysia — Kingdom Digital has appointed Kevin Teh as its new Creative Director, strengthening its leadership team as the agency expands its regional creative capabilities and invests further in AI-enabled creativity and digital-first brand experiences. The appointment supports Kingdom Digital’s ambition...
![[Activation] CANON Singapore 20 years](https://marketech-apac.com/wp-content/uploads/2026/07/Activation-CANON-Singapore-20-years.jpg)
Singapore – Canon Singapore is celebrating the 20th edition of its annual Canon PhotoMarathon by expanding the event into a three-day festival designed to bring together photographers, creators, hobbyists, gamers, artists, and families. Dubbed Your Canon Event, the free public festival will run from...
Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football. The...
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
![[Report] China claims 5 spots in world's top 10 real estate brands](https://marketech-apac.com/wp-content/uploads/2026/07/Report-China-claims-5-spots-in-worlds-top-10-real-estate-brands.jpg)
China – China continues to dominate the global real estate brand landscape, accounting for five of the world’s 10 most valuable real estate brands despite a 29% drop in the combined value of its property brands, according to the latest report from Brand Finance. The Brand Finance Real Estate 25...
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
