Recent Articles
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)
Singapore – Veeam Software has appointed Mika Yamamoto as its new Chief Marketing and Customer AI Officer, expanding her remit beyond global marketing to include the company’s customer AI strategy. In the newly created role, Yamamoto will lead Veeam’s global marketing organisation while overseeing...
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
Sydney, Australia — Pinterest has appointed Julie Henderson as Vice President and Chief Communications Officer, strengthening its executive leadership as the platform continues to expand its global business, products, and advertiser ecosystem. Starting on 13 July, Henderson will oversee Pinterest’s global...
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
![[Campaign] Honda x Special](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Honda-x-Special.webp)
Australia – Honda Australia has teamed up with creative agency Special and its agency village to launch a new integrated campaign that gives the Honda ZR-V a distinct identity by positioning it as an SUV designed for city life rather than off-road adventures. Running under the platform “Young Macdonald...
![[Campaign] Apple China Campaign Film](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Apple-China-Campaign-Film.webp)
China – Apple China has launched the fourth installment of its ongoing iPhone privacy campaign, continuing its collaboration with Crosstalk comedian Yue Yunpeng to highlight how users can manage app permissions and control access to their personal information. Created by TBWA\Media Arts Lab Shanghai...
![[Initiative] Samsung PH x Educ](https://marketech-apac.com/wp-content/uploads/2026/07/Initiative-Samsung-PH-x-Educ.webp)
Manila, Philippines – Samsung Electronics Philippines has introduced Samsung for Education, a new programme that combines education-ready devices, teacher development, and school recognition to support the country’s growing push toward digital learning. The initiative comes as the Philippines continues...
![[Community Program] Think HQ and CultureVerse](https://marketech-apac.com/wp-content/uploads/2026/07/Community-Program-Think-HQ-and-CultureVerse.webp)
Australia – Think HQ and its multicultural division, CultureVerse, have launched a two-year nationwide community engagement program with the Australian Government aimed at increasing participation in bowel cancer screening through local partnerships and community-led activations. Running throughout 2026...
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)
Singapore – A new neuroscience study by Singapore-based brand experience agency Rebel & Soul suggests that many marketing campaigns may be capturing consumers’ attention without leaving a lasting impression. Published in the whitepaper The Three Trillion Dollar Question, the six-month study...
Sydney, Australia — Index Exchange has promoted Amelia Ward to Managing Director for Australia and New Zealand, reinforcing its leadership team as the company looks to strengthen its commercial strategy and deepen partnerships across the region’s programmatic advertising market. In her new role, Ward...
