Recent Articles
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)
Singapore – Sentosa Development Corporation (SDC) has unveiled the next phase of the Greater Sentosa Master Plan, outlining a long-term vision to transform Sentosa and Brani into an expanded leisure destination featuring new attractions, enhanced connectivity, and reimagined waterfront experiences over...
Maldives — Soneva has unveiled ‘Bare Luxury,’ a new brand philosophy that reflects the resort group’s next chapter in luxury hospitality, as travellers increasingly seek purposeful, immersive, and wellbeing-focused experiences. Beyond repositioning the brand, Bare Luxury builds on Soneva’s foundational...
Singapore – VaynerMedia has appointed Mark Turner as its new Head of Media for Asia Pacific, tasking him with leading and scaling the agency’s regional media practice. In the role, Turner will oversee the agency’s media operations across the region, including operational management, media...
![[Agency Appointment] Havas Media x Spin Master](https://marketech-apac.com/wp-content/uploads/2026/07/Agency-Appointment-Havas-Media-x-Spin-Master-.webp)
Australia – Havas Media has been appointed media agency of record for global children’s entertainment company Spin Master following a competitive pitch. Under the appointment, Havas Media will oversee media strategy, planning and buying across Australia and New Zealand for Spin Master’s portfolio...
![[Collaboration] Yeos x Minions](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Yeos-x-Minions.webp)
Singapore – Yeo’s has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s upcoming animated film Minions & Monsters, bringing the franchise’s iconic characters to five of the brand’s best-selling drinks....
Hong Kong – International health and beauty retailer AS Watson Group has strengthened its technology ecosystem with the appointment of 31 global strategic technology partners to support the next phase of its AI-powered O+O (offline-plus-online) transformation. The appointments were announced at Technology...
![[Appointment] Mika Yamamoto x Veeam](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Mika-Yamamoto-x-Veeam.webp)
Singapore – Veeam Software has appointed Mika Yamamoto as its new Chief Marketing and Customer AI Officer, expanding her remit beyond global marketing to include the company’s customer AI strategy. In the newly created role, Yamamoto will lead Veeam’s global marketing organisation while overseeing...
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
Sydney, Australia — Pinterest has appointed Julie Henderson as Vice President and Chief Communications Officer, strengthening its executive leadership as the platform continues to expand its global business, products, and advertiser ecosystem. Starting on 13 July, Henderson will oversee Pinterest’s global...
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
