Recent Articles
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)
Manila, Philippines – L’Oréal Groupe has launched the third and largest edition of its global #JoinTheRefillMovement campaign, bringing together 18 brands, four business divisions and 28 refillable products in an effort to make refillable beauty more accessible and mainstream. Timed to coincide...
Kuala Lumpur, Malaysia — As brands compete for attention during football’s biggest global tournament, GO Communications has taken a different approach with the launch of ‘Furry Forecast,’ a football-themed corporate social responsibility (CSR) campaign that swaps sports pundits for rescue animals to...
![[Campaign] Enterprise x TSLA](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Enterprise-x-TSLA.webp)
Singapore – Enterprise Singapore has launched a new campaign to reposition standards as a strategic growth enabler rather than a compliance requirement, marking the rollout of its Standards & Conformance (S&C) 2035 Roadmap. Created by The Secret Little Agency (TSLA), the campaign aims to shift...
![[Appointment] We](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-We.-Communications-APAC.webp)
Singapore – We. Communications has strengthened its advisory capabilities across Asia-Pacific with two senior leadership appointments, naming Arif Rajab as Managing Director of Corporate Advisors and promoting Brian Keenan to Managing Director of AI & Data Advisors. The appointments expand the agency’s...
Indonesia — Mulia Hotels & Resorts has launched an enhanced version of its mobile app, giving guests a more personalised and convenient way to plan, manage, and enjoy their stay through a single digital platform. Designed to support guests before arrival and throughout their visit, the updated app...
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)
Singapore – Sentosa Development Corporation (SDC) has unveiled the next phase of the Greater Sentosa Master Plan, outlining a long-term vision to transform Sentosa and Brani into an expanded leisure destination featuring new attractions, enhanced connectivity, and reimagined waterfront experiences over...
Maldives — Soneva has unveiled ‘Bare Luxury,’ a new brand philosophy that reflects the resort group’s next chapter in luxury hospitality, as travellers increasingly seek purposeful, immersive, and wellbeing-focused experiences. Beyond repositioning the brand, Bare Luxury builds on Soneva’s foundational...
Singapore – VaynerMedia has appointed Mark Turner as its new Head of Media for Asia Pacific, tasking him with leading and scaling the agency’s regional media practice. In the role, Turner will oversee the agency’s media operations across the region, including operational management, media...
![[Agency Appointment] Havas Media x Spin Master](https://marketech-apac.com/wp-content/uploads/2026/07/Agency-Appointment-Havas-Media-x-Spin-Master-.webp)
Australia – Havas Media has been appointed media agency of record for global children’s entertainment company Spin Master following a competitive pitch. Under the appointment, Havas Media will oversee media strategy, planning and buying across Australia and New Zealand for Spin Master’s portfolio...
![[Collaboration] Yeos x Minions](https://marketech-apac.com/wp-content/uploads/2026/07/Collaboration-Yeos-x-Minions.webp)
Singapore – Yeo’s has partnered with Universal Products & Experiences to launch a limited-edition beverage collection inspired by Illumination’s upcoming animated film Minions & Monsters, bringing the franchise’s iconic characters to five of the brand’s best-selling drinks....
