Recent Articles
![[Campaign] Think HQ, VACCHO](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Think-HQ-VACCHO.webp)
Melbourne, Australia – The Victorian Aboriginal Community Controlled Health Organisation (VACCHO) has partnered with Think HQ to launch “The Biggest Relief,” a new campaign that uses humour to encourage Aboriginal and Torres Strait Islander people across Victoria to participate in bowel cancer...
![[Appointment] Madelaine Chan HBA](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Madelaine-Chan-HBA.webp)
Singapore – Hospitality design firm HBA (Hirsch Bedner Associates) has appointed Madelaine Chan as Principal, Strategic Partnerships, a newly created leadership role aimed at strengthening client engagement and supporting the firm’s integrated global design strategy. The appointment comes as HBA...
![[Campaign] KAO KABUKE](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-KAO-KABUKE-1.webp)
Tokyo, Japan – Kao Corporation’s makeup brand KATE has launched “KABUKE: Break Convention,” a new international campaign that draws inspiration from the philosophy of Japan’s traditional Kabuki theatre to promote its signature “shadow enhancing makeup” across Asia....
![[Rebrand] Autism Assoc of AU](https://marketech-apac.com/wp-content/uploads/2026/07/Rebrand-Autism-Assoc-of-AU.webp)
Sydney, Australia – Australia’s national autism advocacy organisation has rebranded from Autism Awareness Australia to Autism Association of Australia, marking a strategic shift from raising awareness to driving systemic change for autistic people and their families. The transformation was developed...
Leap introduced an integrated platform designed to support the full event lifecycle, including ticketing, event applications, attendee engagement, convention management, marketing, analytics and lead capture.
Singapore — Hilton has unveiled the next chapter of its global campaign with brand ambassador Deepika Padukone, reinforcing the role of hospitality in helping travellers feel comfortable, confident, and free to be themselves while away from home. Rolling out across social, digital and outdoor channels,...
![[Technology] ChatGPT x Viber](https://marketech-apac.com/wp-content/uploads/2026/07/Technology-ChatGPT-x-Viber.webp)
Singapore – Rakuten Viber has partnered with OpenAI to bring ChatGPT-powered features directly into its messaging app, allowing users to access AI tools without leaving their conversations. The collaboration introduces a dedicated ChatGPT contact within Viber, enabling users to ask questions, brainstorm...
![[Campaign] Hyundai x STARGAZER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Hyundai-x-STARGAZER.webp)
Singapore – Hyundai Motor Asia Pacific has launched a new regional campaign ahead of the Hyundai Cup 2026, using football to highlight shared identity and connection across Southeast Asia. The latest instalment of “Hyundai, Driving ASEAN as One” serves as the centrepiece of Hyundai’s...
![[Appointment] Integral Ad Science Lidiane Jones](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-Integral-Ad-Science-Lidiane-Jones.webp)
Singapore – Integral Ad Science (IAS) has appointed Lidiane Jones as its new Chief Executive Officer, succeeding Lisa Utzschneider, who will remain with the company as Special Advisor to the board through the end of 2026 to support the leadership transition. Effective immediately, Jones will lead IAS...
![[Campaign] Fly with Heart Philippine Airlines x BBDO Guerrero](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Fly-with-Heart-Philippine-Airlines-x-BBDO-Guerrero.webp)
Manila, Philippines – Philippine Airlines (PAL) has teamed up with BBDO Guerrero on a new campaign that reframes on-time performance as more than an operational metric, highlighting how punctual flights help travellers experience the moments that make every journey memorable. The campaign builds on PAL’s...
