Recent Articles
Singapore — CLEAR Men and Ogilvy Singapore are putting football fans at the heart of its latest global campaign, ’Make Your World Cup Legendary,’ celebrating the rituals, emotions, and shared experiences that define the football fandom ahead of the FIFA World Cup 2026. Rolling out across more than 40...
Manila, Philippines – After over five years with 2GO Group Inc., the country’s leading transportation and logistics solutions provider, Blessie Cruz has confirmed she is transitioning from her role as Business Unit Head for Retail. In an exclusive interview with MARKETECH APAC, Cruz reflected on her...
Kuala Lumpur, Malaysia — Publicis Chemistry Malaysia is strengthening its growth ambitions with the return of award-winning creative David HK Tan as Creative Lead, a move aimed at accelerating the agency’s creative capabilities and expanding its social-first marketing offering. Originally launched in...
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
![[Activation] Etiqa SG](https://marketech-apac.com/wp-content/uploads/2026/06/Activation-Etiqa-SG.jpg)
Singapore – Etiqa Insurance Singapore is bringing conversations around everyday preparedness into public spaces through a new experiential campaign designed to encourage Singaporeans to reflect on their readiness across mental, physical and financial wellbeing. Called “When Life Spins, Stay Ready,” the...
![[Report] Inside Digital & eCommerce 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Inside-Digital-eCommerce-2026.png)
Australia – Australian retailers are accelerating investments in AI, personalisation and retail media, but many still lack the customer data foundations needed to turn those ambitions into real-time customer experiences, according to new research. The Inside Digital & eCommerce 2026 report from Arktic...
Kuala Lumpur, Malaysia — Fuze Tea is strengthening its connection with Gen Z consumers in Malaysia through the launch of its ‘Don’t Compromise’ campaign, built around the idea that young people should not have to choose between different parts of their identity, passions and ambitions. By reflecting...
![[Campaign] Singlife x Mediacorp x FIFA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Singlife-x-Mediacorp-x-FIFA.jpg)
Singapore – Singlife has signed on as a main sponsor of Mediacorp’s broadcast of the FIFA World Cup 2026 in Singapore, aligning the homegrown financial services company with one of the world’s most-watched sporting events. The sponsorship will run throughout the tournament from 12 June to 20 July, with...
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
Singapore – In a world flooded with conflicting information, AI-generated content and competing claims that make it harder than ever to determine what is real, 72% of people say it is more important than ever to prioritise truth, according to new research by McCann and Economist Enterprise. The study...
