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Category: East Asia

Latest report unveils optimism among Hong Kong banks upon 2022 entry
Latest report unveils optimism among Hong Kong banks upon 2022 entry
Posted on January 31, 2022
by Teddy Cambosa
KPMG notes that banking in Hong Kong should be focused as well on being more digital-centric.
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Rapyd-acquires-Neat
Fintech Rapyd acquires HK-based Neat to expand cross-border trade capabilities for SMBs
Posted on January 31, 2022
by Jean Cabico
The acquisition of NEAT seeks to expand Rapyd's global capabilities, equipping small and medium businesses with more advanced tools.
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BMW-China-CNY-Campaign
BMW China's latest campaign spreads 'sheer joy' this CNY
Posted on January 28, 2022
by Jean Cabico
It veers away from CNY campaign stereotypes of heavy-hearted emotional family reunions by bringing a lighthearted smile to the audience.
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HSBC-123-Go-Goal-Day-campaign
HSBC’s latest campaign makes new year, new goals possible
Posted on January 27, 2022
by Jean Cabico
The 'Go Goal Day' campaign by HSBC Hong Kong and Wunderman Thompson seeks to empower Hongkongers to pursue their dreams.
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ViLab-and-Actoplus
Metaverse service firm ViLab ties with Actoplus to tap China’s booming virtual idol space
Posted on January 25, 2022
by Jean Cabico
Both companies will work on the creation of virtual idols, which will be deployed for an array of commercial functions.
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Hazel-Virtual-Influencer-Hang-Seng-Bank
Meet Hazel: Hang Seng Bank’s new virtual spokesperson for its digital banking brand
Posted on January 18, 2022
by Teddy Cambosa
Hazel is integrated recently in a promotional video of Hang Seng Bank regarding its digital banking services.
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OMD-China-Levi's-Media-Mandate
OMD China nabs Levi’s media mandate
Posted on January 18, 2022
by Teddy Cambosa
OMD China will drive the media strategy, planning and buying for the iconic denim brand Levi's.
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Hivestack-Alfaxmedia-Partnership-Hong-Kong
Hivestack tapped by healthcare media Alfaxmedia for DOOH inventory offering
Posted on January 17, 2022
by Teddy Cambosa
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
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Carousell-Hong-Kong-Chinese-New-Year
Carousell HK taps DJ Ah Jeng, mother duo in a light-hearted CNY ad
Posted on January 13, 2022
by Teddy Cambosa
This CNY-themed campaign from Carousell Hong Kong utilizes CNY traditions and beliefs to encourage decluttering.
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HK blockchain solutions UDomain rebrands to reflect commitment to web 3.0
HK blockchain solutions UDomain rebrands to reflect commitment to web 3.0
Posted on January 12, 2022
by MARKETECH APAC
The HK-based company aims to mirror its position as a pioneer blockchain solution provider through the rebranding.
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