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Category: East Asia

MARKETECH-PHOTOS-_3_
iProspect Hong Kong appointed as media partner by KFC, Pizza Hut and PHD
Posted on September 7, 2023
by Aliza Carmona
Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.
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Reuters to strengthen JP readership with relaunch of Japanese-language site edition
Reuters to strengthen JP readership with relaunch of Japanese-language site edition
Posted on September 7, 2023
by Teddy Cambosa
The upgraded website introduces enhanced functionality, including a reorganized content structure, increased accessibility features and a responsive mobile web experience, to improve discovery and navigation through the site. 
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Sunny Zhu promoted as general manager of We Are Social Shanghai
Posted on September 6, 2023
by Teddy Cambosa
Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives.
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MARKETECH-PHOTOS
Tinder launches new campaign encouraging single Gen Zs in Japan to find love online
Posted on September 5, 2023
by Aliza Carmona
Global online dating and matching app Tinder unveils a brand new campaign titled "愛は他人と" that aims to encourage single young adults in Japan to try online dating in seeking out new possibilities in life.
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Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Kungfu Pu’er Tea takes contemporary style cues in latest brand revamp
Posted on September 5, 2023
by Teddy Cambosa
The partnership resulted in a new brand positioning and design system created by Design Bridge and Partners, which reinvents Kungfu Pu’er Tea as a wellness lifestyle brand made for ‘urban knights’ and designed for a new generation.
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TBWA\HK appointed by biomass utilisation company EcoCeres as agency partner
TBWA\HK appointed by biomass utilisation company EcoCeres as agency partner
Posted on August 31, 2023
by Teddy Cambosa
By combining TBWA's strategic and creative approach with EcoCeres’ ground breaking technologies, the collaboration aims to redefine industry perceptions and promote the adoption of sustainable practices.
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Scoot appoints DeVries Global Taipei as local public relations agency
Scoot appoints DeVries Global Taipei as local public relations agency 
Posted on August 29, 2023
by Teddy Cambosa
In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic. 
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Wunderman Thompson Greater China promotes Carter Chow as CEO
Wunderman Thompson Greater China promotes Carter Chow as CEO
Posted on August 29, 2023
by Teddy Cambosa
Shanghai, China – Wunderman Thompson has announced the promotion of Carter Chow to chief executive officer of Wunderman Thompson Greater China. Previously CEO of Wunderman Thompson China, Chow’s promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more...
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Jonathan Beh joins MRM as CEO for China
Jonathan Beh joins MRM as CEO for China
Posted on August 28, 2023
by Teddy Cambosa
The appointment takes effect on September 1, as he will be reporting to Ghassan Harfouche, president at McCann Worldgroup Asia Pacific.
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TBWA\Hong Kong announces key role elevations
TBWA\Hong Kong announces key role elevations
Posted on August 25, 2023
by Teddy Cambosa
Under the leadership of Jan and the management team, TBWA\Hong Kong has been an innovation beacon across the global collective, successfully reshaping its capabilities from communications to brand experience.
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