Category: Southeast Asia
MARKETECH APAC caught up exclusively with Vaibhav Punj, chief executive officer at Tim Hortons and MGCA Café; to learn more about their marketing strategies to flourish in this diverse consumer market.
Insurance and takaful solutions provider Zurich Malaysia has joined forces with Malaysia-based pet insurance platform Oyen to introduce ‘Oyen Takaful Kucing’, the first-ever cat takaful product in Asia.
Sue-Anne has a total of 20 years’ experience in designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, with experience spanning multiple verticals.
Global financial superapp Revolut has officially launched a first-of-its-kind, limited edition 24-karat gold-plated card for its users in Singapore.
Dubbed ‘Go Green with the Turtles’, the integrated campaign features Nickelodeon’s Teenage Mutant Ninja Turtles, encouraging members of the public to drop off their unwanted electronic devices at designated recycling bins at selected Singtel shops.
Manila, Philippines – Innovative technology brand TECNO has unveiled its latest marketing campaign featuring various narratives that capture the remarkable quest of the Filipino youth striving to become the best versions of themselves. Launched under the banner “Don’t Stop Rising,”...
To date, Igloo has been on a strong growth trajectory having cemented partnerships with over 55 companies across 7 countries and over 15 products in its expanding product suite. It has facilitated over 300 million policies and increased gross written premiums by 30 times since 2019.
VMLY&R has been tasked with delivering TikTok Shop’s unique ‘shoppertainment’ proposition, bringing shopping and entertainment together as the antidote to e-tail stress and boredom during the shopping season.
The break-up is a significant update in the Filipino entertainment scene, as the 'KathNiel' tandem were one of the most popular on-screen love tandems in the country.
OMD Malaysia’s appointment follows their futuristic pitch which impressed CelcomDigi and aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model and the use of Omni, a...
