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Category: Southeast Asia

MARKETECH-PHOTOS
Alibaba Group’s Lazada reportedly undergoes staff layoffs in Singapore
Posted on January 4, 2024
by Aliza Carmona
E-commerce company Lazada, a subsidiary of Alibaba Group, faces staff reductions in its Singapore office amidst the 2024 new year transition, The Edge Singapore reported.
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BPI, Robinsons Bank merger officially approved by PH’s securities commission
BPI, Robinsons Bank merger officially approved by PH’s securities commission
Posted on January 4, 2024
by Teddy Cambosa
It is worth noting that the country’s Philippine Competition Commission (PCC) first approved the merger in September 2023, and then the country’s central bank (Bangko Sentral ng Pilipinas) approved the merger on December 2023.
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Prada enters joint venture with SSI Group to strengthen Philippine presence
Prada enters joint venture with SSI Group to strengthen Philippine presence 
Posted on January 4, 2024
by Teddy Cambosa
Prada’s new company with SSI Group, labelled as Prada Philippines Inc., will own all Prada stores in the Philippines with expectations to accelerate the brand’s growth in the market. 
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How did Tokopedia fare across other e-commerce competitors prior to the new agreement with ByteDance?
Posted on January 3, 2024
by Teddy Cambosa
The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.
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CitySavings launches bank-on-wheels initiative to advocate for financial inclusion in PH
Posted on December 28, 2023
by Teddy Cambosa
CitySavings, the thrift bank subsidiary of UnionBank led by the Aboitiz Group, debuts its Bank-on-Wheels (BOW) mobile kiosk to advocate for financial inclusion. The BOW serves underserved areas in the Visayas and Mindanao, as well as specified locations in Metro Manila.
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Korean egg sandwich chain EGGDROP announces Philippines expansion
Posted on December 27, 2023
by Teddy Cambosa
Golden Hind's plan for worldwide expansion includes the important component of introducing EGGDROP to the Philippine market. Their goal is to provide Filipino customers with a novel culinary experience that combines delicious and health-conscious options.
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How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
How Tokopedia merged Japanese pop culture cues and local culture relevance to create its latest 12.12 campaign jingle
Posted on December 22, 2023
by Teddy Cambosa
MARKETECH APAC caught up exclusively with Jonathan Locanawan, senior lead for social media at Tokopedia, to learn more about the campaign's creative process, as well as hear his insights on how brands can be authentic in tapping the younger demographic.
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Accenture acquires Jixie to improve marketing capabilities, resources in Indonesia
Posted on December 22, 2023
by Teddy Cambosa
This strategic move aims to help Indonesian clients provide more individualised experiences. It is facilitated by Accenture Song, the company's tech-powered creative group. Increasing client involvement is the aim in order to achieve long-term business growth.
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MARKETECH-PHOTOS-_1_
Changi Airport Jewel claims top spot among most talked-about major leisure, retail attractions in Singapore
Posted on December 21, 2023
by Aliza Carmona
With a 30.2% WOM exposure score, the nature-themed retail complex Changi Airport Jewel is Singapore’s most talked-about retail and leisure space over the month of November, data from YouGov BrandIndex revealed.
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Scoot launches heartwarming campaign to combat social isolation and foster human connections via travel
Posted on December 21, 2023
by Teddy Cambosa
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot's most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities...
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