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Category: Platforms

Affle-MAAS-Sensor-Tower-INSEA-ECommerce-Report
INSEA consumer expenditure on e-commerce apps reached US$106.7m in Q2 2021
Posted on October 14, 2021
by Teddy Cambosa
Data from Affle's MAAS and Sensor Tower explains the exponential growth of the e-commerce scene in India and Southeast Asia.
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AirAsia PH taps homegrown talent to lead new web series
AirAsia PH taps homegrown talent to lead new web series
Posted on October 13, 2021
by MARKETECH APAC
Titled ‘airasia Thrills’, the new content series will feature captivating local destinations, hosted by its First Officer Rod de Lara and Senior Cabin Crew Bien Geronimo.
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Taboola-LINE-TODAY-Ad-Recommendation-Hong-Kong (1)
LINE’s content hub in HK taps Taboola to bolster in-app content recommendation
Posted on October 13, 2021
by Teddy Cambosa
LINE Today will utilize Taboola's services to serve better news and online content for theirs users in Hong Kong.
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AppsFlyer-E-Commerce-App-Purchases-SEA
In-app purchases across SEA see 240% average growth: report
Posted on October 13, 2021
by Teddy Cambosa
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
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MTV Beats pulls artist’s hand with a poetic video for coming-out day
MTV Beats pulls artist’s hand with a poetic video for coming-out day
Posted on October 12, 2021
by MARKETECH APAC
With striking visuals and a poem, the music channel in India releases a video to show its allyship for the National Coming Out Day.
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Honey-Parenting-9Honey-Vertical-Australia
Nine Entertainment‘s women lifestyle network 9Honey launches rebranded vertical
Posted on October 11, 2021
by Teddy Cambosa
The new 9Honey Parenting vertical merges all existing parenting digital offerings from 9Honey into one offering.
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MARQETR-Marketing-Expert-Equity-Crowdfunding
MARQETR targets Asia expansion with equity crowdfunding
Posted on October 8, 2021
by Teddy Cambosa
The crowdfunding planned by Marqetr plans to expand to various markets as well as develop their marketplace.
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TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
TikTok launches 'Singapore Wellness Hub' in honor of World Mental Health Month
Posted on October 8, 2021
by MARKETECH APAC
The hub will serve as an evergreen repository of mental health resources and wellness content.
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Jockey-India-Smartapp-AliveNow
Undergarment brand Jockey in India taps into gamification marketing to promote product lineup
Posted on October 6, 2021
by Teddy Cambosa
Jockey India's gamification strategy alongside creative tech AliveNow targets to reel in more customer engagement.
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SCMP-SIGNAL-2.0-Brand-Lift-Advertiser-Tool
SCMP’s ad arm launches new brand sustainability tool
Posted on October 6, 2021
by Teddy Cambosa
SIGNAL 2.0 by SCMP is their latest update to brand sustainability for advertisers and brands advertising on their news platform.
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