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Category: Marketing

The-Works-Katie-Harper-Head-Of-Production
The Works names Katie Harper as new head of production
Posted on October 12, 2021
by Teddy Cambosa
Katie Harper brings in 20 years of production experience to The Works, 16 years of which spent at agency BMF.
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PRSP Students' PR Con 2021
PRSP to hold its annual congress for students virtually in November
Posted on October 12, 2021
by MARKETECH APAC
The Public Relations Society of the Philippines will be running the congress virtually on 20 November with the theme 'Decoding Content: The Journey to PR for Good'.
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IDFC-First-Bank-RepIndia-Mental-Health-Campaign
IDFC First Bank gets creative with World Mental Health Day campaign—using financial lingo
Posted on October 12, 2021
by Teddy Cambosa
Said campaign, conceptualized by RepIndia, is IDFC First Bank's foray in kick-starting widespread discussions on mental health.
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Nunn Media x ALLEY
Nunn Media announces acquisition of performance agency Alley
Posted on October 12, 2021
by Kathleen Murata
Alley supports in-house marketing teams with performance marketing campaigns that include data, media buying, and ad creative.
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GIC makes use of innocuous symbols to retell rich history behind four-decade presence
GIC makes use of innocuous symbols to retell rich history behind four-decade presence
Posted on October 12, 2021
by MARKETECH APAC
GIC, Singapore's long-standing sovereign wealth fund, 40 years to be exact, retells its rich history through a laidback narration in this new campaign.
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GirlUnrestricted-Kotex
Kotex launches new #GirlUnrestricted campaign in APAC to celebrate International Day of the Girl
Posted on October 11, 2021
by Kathleen Murata
The ‘#GirlUnrestricted’ campaign by Kotex includes a region-wide video that encourages girls to embrace their uniqueness.
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BackgroundBlindspot2
Ad agency PFXMB launches virtual social experiment to shine light on mental health among corporate Aussies
Posted on October 11, 2021
by Kathleen Murata
Background Blindspot aims to give corporate Australians the tools to recognize digital signs of mental health issues.
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Blackmores-Good-Health-Campaign-Australia
Blackmores’ first masterbrand campaign says ‘good health changes everything’
Posted on October 11, 2021
by Teddy Cambosa
This first-ever masterbrand health campaign by Blackmores positions itself as a leading health brand with 90 years of history to back it.
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Mediabrands PH
Mediabrands PH elevates Tricia Camarillo-Quiambao to CEO role
Posted on October 11, 2021
by Kathleen Murata
Mediabrands' new CEO, Tricia Camarillo-Quiambao, is an advocate of business growth through modern marketing.
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Dole-Fruit-Bowl-Campaign-GREY-Group
In new campaign by Dole, even wildlife can’t resist its new Fruit Bowls
Posted on October 8, 2021
by Teddy Cambosa
Created by Grey Group, the quirky campaign from Dole aims to promote its new 'Fruit Bowls' product, zero-added sugar.
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