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Category: Marketing

pulse candy day diwali
This candy brand in India aims to add cheer to Diwali through a tongue twister
Posted on November 4, 2021
by Kathleen Murata
The ‘#PulseTongueTwisterChallenge’ campaign aims to bring people together on an active social media community over laughs.
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vivo dentsu
vivo India launches new Deepavali campaign, sparks ‘joy of homecoming’
Posted on November 3, 2021
by Kathleen Murata
The 'Joy of Homecoming' campaign by vivo highlights the role of smartphone photography in rekindling the ‘joy’ of connections.
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Petronas Akka
Petronas’ film for Deepavali celebrates ‘triumph of light over darkness’
Posted on November 3, 2021
by Kathleen Murata
The new animated web film by Petronas aims to portray the message of ‘love’ and finding ‘positivity’ during the pandemic.
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11.11-Sale-Criteo-Southeast-Asia-Study
10.10, 11.11, 12.12: Which among sales events is the most popular in SEA?
Posted on November 3, 2021
by Teddy Cambosa
Data from Criteo unveils the top sales festivals in the region, in terms of retail sale and online traffic.
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BWS Big Wonderful Summer
BWS urges Aussies to experience ‘Big Wonderful Summer’ in new campaign
Posted on November 3, 2021
by Kathleen Murata
The campaign features why BWS, a 1,400 store network, is the most convenient way to get drinks this Summer.
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Active-Super-Apparent-Media-Mandate
Apparent appointed by super fund Active Super for media duties
Posted on November 3, 2021
by Teddy Cambosa
Apparent has secured the Active Super business following a three-way pitch and will manage media strategy, planning, and buying.
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RHB-x-FCB-MY-The-Inner-Light
RHB Bank celebrates Deepavali with coming-of-age film about inner beauty
Posted on November 3, 2021
by Kathleen Murata
The campaign features the story of Nisha Thayananthan’s journey in discovering her ‘inner beauty’ amid the nation’s battle in the pandemic.
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dtac x wt
Thai mobile network dtac launches hyper-personalization, data-driven campaign
Posted on November 2, 2021
by Kathleen Murata
The campaign selected customers from provinces where their businesses were promoted on billboards, out of home, and TV tie ins, among others.
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HypeAuditor-Australian-Influencer-Marketing
Brands continue to leverage influencer marketing campaigns amid lockdowns
Posted on November 2, 2021
by Teddy Cambosa
The study from HypeAuditor notes that from 1 to 28 Oct., there were 3,179 sponsored posts from 1,651 influencers.
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Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Posted on November 2, 2021
by MARKETECH APAC
Developed together with creative agency TBWA\Malaysia, the campaign plays off the warm greeting ‘lama tak jumpa’.
Read More
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