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Category: Marketing

MC Saatchi Parsons O'Brien
M&C Saatchi ropes in new creative leadership for Woolworths agency
Posted on December 6, 2021
by Kathleen Murata
The appointment will see Parsons and O’Brien working closely with M&C Saatchi’s creative directors and teams dedicated to Woolworths.
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We Are Social x Samsung Sabrina Carpenter
Singer composes songs around fans’ inspiring life stories in Samsung’s new campaign
Posted on December 6, 2021
by Kathleen Murata
The campaign includes music videos, namely 'The Long-Distance Diners', 'Dancing In The Dugout', and 'Panic! In The Treehouse’.
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PRecious-Communications-New-Appointments
PRecious Comms unveils key regional appointments to strengthen SEA presence
Posted on December 6, 2021
by Teddy Cambosa
The new appointments of PRecious Communications have a wide range of editorial/journalistic experience in Southeast Asia.
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Tim Brothers The Works
The Works welcomes Tim Brothers as new senior creative
Posted on December 6, 2021
by Kathleen Murata
The appointment will see Brothers overseeing The Works' creative output, focusing on social and digital creative.
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Digital-Advertising-Australia-IAB
Digital ad market in Australia saw 42% increase for September YoY
Posted on December 3, 2021
by Teddy Cambosa
According to IAB Australia, some of the winners in the digital advertising space include video ads and search/directory ads.
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How much do Singaporean parents need to cover basic baby items?
How much do Singaporean parents need to cover basic baby items?
Posted on December 3, 2021
by MARKETECH APAC
The study also measured the estimated budget against minimum wage to measure how capable parents in Singapore and Malaysia can provide baby care.
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In this ad, cats mount an uprising against owners for proper seafood
In this ad, cats mount an uprising against owners for proper seafood
Posted on December 3, 2021
by MARKETECH APAC
Our pets are mum but we know we may have wronged them one way or another. This ad by Malaysian pet food brand realizes what may happen when furry friends get enraged.
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Air-New-Zealand-Bastion-Shine-Christmas-Campaign
Need a hand? Air New Zealand’s latest ad gives Santa an aid to deliver ‘Christmas magic’
Posted on December 3, 2021
by Teddy Cambosa
The Christmas campaign by Air New Zealand signifies that the airline will continue to bring cheer this Yuletide season.
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The-Hallway-Performance-Marketing-Division
The Hallway launches new performance marketing division
Posted on December 3, 2021
by Teddy Cambosa
As part of the new performance marketing division, The Hallway has promoted Chris Murphy as its newest general manager.
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Superunion launches new brand identity for World Table Tennis
Superunion launches new brand identity for World Table Tennis
Posted on December 3, 2021
by MARKETECH APAC
The new branding aims to change the way people look at the sport.
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