Category: Marketing
It's not an enigma that brands must go where the consumer goes - which is why exciting content with embedded shopping opportunities no doubt spell success for a brand.
According to Milieu, Thailand has a wide perception on virtual influencer, with the larger majority following any influencer they prefer.
Quantcast Academy has launched additional modules regarding data privacy, identity, and the deprecation of third-party cookies.
Mahindra Racing launched an integrated marketing campaign ahead of its participation in season 8 of ABB FIA Formula E World Championship.
The campaign by KidSTART aims to encourage Singaporeans to look after the long-lasting effects of experiences by a child in its early years.
The new additions to WarnerMedia's content and production team for Asia include Mark Francis, Shi Ming Wee, and Saugata Mukherjee.
Sydney Waters has released two new films in their water conservation advocacy series – Turn it off, Bob campaign.
Traffik has signed clients Dunlop, Rolex and Diageo for their brand activations at the 2022 Australia Open.
According to Milieu, Vietnam has a warm reception to virtual influencers, going to an extent of looking for local ones.
The new super-sized chopsticks by Lion & Lion is specially designed to take prosperity tosses to the next level this Chinese New Year.
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