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Category: Marketing

Havas-Media-Group-and-DoubleVerify
Havas Media Group to first activate DoubleVerify’s propriety metric amongst media agencies in AU
Posted on February 18, 2022
by Kathleen Murata
The initiative is designed to maximise the cross-channel digital investments of the brands and drive superior campaign outcomes.
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Wyndham launches APAC headquarters in Singapore
Wyndham Hotels & Resorts launches APAC headquarters in Singapore
Posted on February 18, 2022
by Teddy Cambosa
Global hotel franchise Wyndham announces its APAC HQ in Singapore, specifically in CapitaString.
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PRSP-Grand-Prix-Hack-Sprint
Aspiring comms professionals compete in PRSP’s ‘Grand Prix Hack Sprint Edition’
Posted on February 18, 2022
by Kathleen Murata
This year’s Grand Pix by PRSP was won by UP Manila, UP Los Baños, and De La Salle University Dasmariñas, respectively.
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Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
Havas Group jumps into the metaverse, partners with The Sandbox
Posted on February 17, 2022
by Teddy Cambosa
Havas Group's jump into the metaverse comes with plans to inaugurate its first virtual village - the 69th Havas Village.
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‘Progress. Protected’ is the message of ESET’s new brand positioning
‘Progress. Protected’ is the message of ESET’s new brand positioning
Posted on February 17, 2022
by Teddy Cambosa
'Progress. Protected' by ESET aims to show the company's message of moving forward always with a purpose.
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voco Hotels marked first SEA location in SG with pop-up on Orchard Road
voco Hotels marked first SEA location in SG with pop-up on Orchard Road
Posted on February 17, 2022
by MARKETECH APAC
The pop-up introduced highlights of a typical voco Hotel room – which features plush bedding and a cosy nook, encouraging guests to indulge in ‘Me Time’.
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Siddarth Malhotra elevated as new CEO of Isobar Vietnam
Siddarth Malhotra elevated as new CEO of Isobar Vietnam
Posted on February 17, 2022
by MARKETECH APAC
This is in addition to his current role as managing director of dentsu mcgarrybowen in Vietnam.
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Untitled design (1)
dentsu SG, impact.com form alliance for commercial offering boost
Posted on February 17, 2022
by Teddy Cambosa
dentsu Singapore will leverage impact.com’s purpose-built performance platform to manage its client partnership activity at considerable scale.
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Gabrielle Kong appointed as Essence’s VP for strategy in China
Gabrielle Kong appointed as Essence’s VP for strategy in China
Posted on February 17, 2022
by Teddy Cambosa
Gabrielle Kong brings in over to Essence a decade of industry experience from both the agency and brand side.
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Australia’s Suncorp Bank unveils new brand platform
Australia’s Suncorp Bank unveils new brand platform
Posted on February 17, 2022
by Teddy Cambosa
Suncorp Bank launches its new brand platform - ‘Banking you can feel good about - as the bank targets growth in new markets.
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