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Category: Marketing

Aussie fintech Block Earner launches first-ever OOH campaign in Sydney
Aussie fintech Block Earner launches first-ever OOH campaign in Sydney
Posted on May 18, 2022
by Teddy Cambosa
The new campaign of Block Earner aims to increase awareness and brand recognition in an increasingly competitive space, and deliver the next generation of financial products to Australians.
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Shuttlerock appoints Kirsty Traill as global chief customer officer
Shuttlerock appoints Kirsty Traill as global chief customer officer 
Posted on May 18, 2022
by Teddy Cambosa
In her new role, Kristy Traill will continue to be based in the United States, working with Shuttlerock’s global teams.
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airasia Super App launches its first ‘SUPER Travel Fest’
airasia Super App launches its first 'SUPER Travel Fest'
Posted on May 17, 2022
by Teddy Cambosa
The ‘SUPER Travel Fest' of the airasia Super App aims to provide its app users with the best travel deals, as well as promote international airlines, destinations, and hotels.
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Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC
Tricia Tan appointed as head of marketing, PR of Lamborghini in APAC 
Posted on May 17, 2022
by Teddy Cambosa
Tricia Tan brings a deep-rooted understanding of communications and customers in the luxury sector at Lamborghini.
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Bank of Punjab inks agreement with Mastercard to become credit card issuer, acquirer
Bank of Punjab inks agreement with Mastercard to become credit card issuer, acquirer
Posted on May 17, 2022
by Teddy Cambosa
The Pakistan-based financial institution, Bank of Punjab, has struck a partnership with Mastercard that will see the bank’s customers in the region and across the globe benefit from a new range of electronic payment products.
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MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
Posted on May 17, 2022
by MARKETECH APAC
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
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SEA esports team Talon unveils partnership with GBeat
SEA esports team Talon unveils partnership with GBeat
Posted on May 17, 2022
by Teddy Cambosa
Southeast Asian esports organization Talon has entered into a partnership with the energy drink brand GBeat.
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theAsianparent
theAsianparent launches PH campaign to fight vaccine misinformation
Posted on May 17, 2022
by MARKETECH APAC
The goal is to leverage the success of Team BakuNanay and continue its strong desire to keep children and communities safe by fighting vaccine misinformation in the Philippines.
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Huggies-and-INCA
Huggies doubles down on influencer marketing to spark convo on diaper quality
Posted on May 17, 2022
by Kathleen Murata
INCA and Huggies have selected two hundred nano and micro-influencers who had a dominant share of voice on more than 20 mom communities.
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Millennium Hotels & Resorts jumps into the metaverse with the help of MullenLowe SG
Millennium Hotels and Resorts jumps into the metaverse with help of MullenLowe SG
Posted on May 17, 2022
by Teddy Cambosa
Millennium Hotels and Resort has come aboard the metaverse train with the launch of their new virtual hotel -created in partnership with ad agency MullenLowe Singapore.
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