Category: Marketing
While it is an infamous forewarning to ‘never meet your heroes’, Britannia, a household company from India, challenges this hearsay. Established in Kolkata in 1892, the Responsible Total Foods Company is known for operating key businesses in the bakery, dairy, and adjacent snacking industries and operates...
Bangkok, Thailand – Monde Nissin has partnered with We Are Social Thailand to launch “SUMO World,” a campaign on Roblox for its SUMO Mini Cookies brand, targeting young audiences in Thailand. The initiative introduces a branded experience within Roblox, featuring a dedicated map that serves as a hub...
Under her leadership, Think HQ has championed work that doesn’t just capture attention, but drives real behavioural change, all while staying grounded in authenticity and cultural understanding.
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
Tenaga Nasional Berhad (TNB) has launched a new Hari Raya Aidilfitri campaign film titled “Raya Pertama,” focusing on themes of togetherness and the importance of strengthening community bonds in modern Malaysian society.
Manila, Philippines – The Philippine Competition Commission (PCC) has revised the thresholds that determine when mergers and acquisitions must be reported, with the Size of Party (SOP) threshold increased from 8.5B (USD $141.4m) to 9.1B (USD $151.4), while the Size of Transaction (SOT) threshold rose...
Melbourne, Australia – In Australia’s crowded ice cream aisle, novelty still sells — particularly when it leans into absurdity, as Maxibon rolls out its Choc Chip Cookie Bon with an integrated campaign developed by SICKDOGWOLFMAN. The effort centres on a simple, if surreal premise: what happens when...
Manila, Philippines – AirAsia Philippines, part of the regional AirAsia Group and led by Capital A CEO Tony Fernandes, received a warning from the Civil Aviation Authority of the Philippines (CAAP), citing 833.7m (USD $13.92m) worth of unpaid obligations, InsiderPH reported. According to InsiderPH’s...
Estée Lauder has confirmed that it is in talks with Spanish beauty brand Puig for a potential business combination of the two businesses, but noted that no final decision has been made.
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