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Category: Marketing

Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Posted on May 9, 2023
by Teddy Cambosa
The live survey showed that 95% of house helps observed that couples are happier when the husband takes interest with household chores.
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Promotional events company Shreyas Media continues Indian market expansion
Promotional events company Shreyas Media continues Indian market expansion
Posted on May 9, 2023
by Teddy Cambosa
Shreyas Media is a major player in the South Indian film industry, responsible for promoting and marketing many of the region's biggest movies like ‘Saaho’, ‘Pushpa’, ‘RRR’ amongst others.
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MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
MARKETECH APAC convenes industry leaders in webinar to unravel conversational marketing best practices
Posted on May 9, 2023
by MARKETECH APAC
To kick off MessageBird and MARKETECH APAC’s webinar series, Connecting the CX Dots in 2023, the said first leg of the industry event put the spotlight on conversational marketing.
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BMF nabs Tennis Australia’s creative mandate
BMF nabs Tennis Australia’s creative mandate
Posted on May 9, 2023
by Teddy Cambosa
As part of the new partnership, BMF will lead Tennis Australia’s marketing strategy and creative for key sporting events.
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Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Capital A launches separate brand entity for airasia, appoints Rudy Khaw as CEO
Posted on May 8, 2023
by Teddy Cambosa
Khaw is a seasoned brand expert and has over 16 years of experience in brand management. During his recent role, he has successfully led several strategic branding initiatives for airasia that resulted in significant revenue growth.
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MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
MBCS Malaysia announces new key leadership through ‘Creative Leadership Council’
Posted on May 8, 2023
by Teddy Cambosa
According to CEO Stanley Clement, they are carefully curating their Creative Leadership Council and bringing together the best minds of the industry with a mix of modern, traditional, data, storytelling, and long and short form content.
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Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Through laughs and tears: These are the top Raya 2023 ads on YouTube in Malaysia
Posted on May 8, 2023
by Teddy Cambosa
The ads feature various depictions of the Muslim celebrations whether through purposeful teaching, viewer relatability, or simply all about ‘just-feel-good’ vibes.
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Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Dentsu’s creative division in APAC names Dan Paris as chief growth and product officer
Posted on May 8, 2023
by MARKETECH APAC
In this new leadership role, Paris will focus on driving growth with regional clients and bringing new ‘Modern Creative’ products to market across APAC.
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PUMA India taps Havas Media Group to handle its media mandate
PUMA India taps Havas Media Group to handle its media mandate
Posted on May 5, 2023
by Teddy Cambosa
Under the partnership, Havas Media Group India will be identifying, designing, and executing strategic media engagements for PUMA.
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Minute Maid launches first global rebrand, unveils fresher look
Minute Maid launches first global rebrand, unveils fresher look
Posted on May 5, 2023
by Teddy Cambosa
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
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