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Category: Marketing

ZALORA launches immersive retail experience for year-end shopping season
ZALORA launches immersive retail experience for year-end shopping season 
Posted on November 2, 2023
by Teddy Cambosa
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
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SPH Media to acquire Tech in Asia
SPH Media to acquire Tech in Asia
Posted on November 2, 2023
by Teddy Cambosa
TIA’s commitment to high-quality content and events, is well aligned with BT's vision of becoming the leading business title in APAC, and this acquisition will help both TIA and BT bring more value to their audiences.
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Hongkong Land partners with American Express to serve premium services to customers
Posted on November 1, 2023
by Aliza Carmona
Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
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Shopee unveils 3D billboard runway show for shopping festival in Malaysia
Posted on November 1, 2023
by Aliza Carmona
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
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Jack Morton, Weber Shandwick Australia launch new content agency Vocal
Jack Morton, Weber Shandwick Australia launch new content agency Vocal
Posted on November 1, 2023
by Teddy Cambosa
Spearheaded by Tom Abood, the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to...
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Microsoft’s CMO Chris Capossela to leave company after three decades
Microsoft’s CMO Chris Capossela to leave company after three decades
Posted on October 31, 2023
by Teddy Cambosa
In a communication by chief executive officer Satya Nadella, he said that through the years Capossela has been with the company, he has shown a terrific job as their CMO driving revenue and brand love for the company.
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ComfortDelGro leads strategic investment for Drive mate
ComfortDelGro leads strategic investment for Drive mate
Posted on October 31, 2023
by Teddy Cambosa
As the leading investor and fleet partner, ComfortDelGro's collaboration with Drive lah will be a holistic one, with a focus on car connectivity and navigation technology as well as supplying vehicles to Drive mate's platform. 
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Dentsu launches global practice structure, announces key appointments
Dentsu launches global practice structure, announces key appointments 
Posted on October 31, 2023
by Teddy Cambosa
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
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Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Posted on October 31, 2023
by Teddy Cambosa
Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.
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Omnicom to acquire Ascential’s Flywheel for US$835m
Omnicom to acquire Ascential’s Flywheel for US$835m
Posted on October 31, 2023
by Teddy Cambosa
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
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