Category: Marketing
Ng joined AS Watson Group (ASW) in 2010 in a business planning role, and joined PARKnSHOP as chief operating officer in 2023.
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
Public relations consultancy Elliot & Co. has appointed Mayda Jutahkiti as its new managing director for Singapore and Jayeeta Mazumder as its new account director.
McCann Japan has recently appointed Charlotte Auyeung as its new head of strategy. Her appointment took effect in February 1 this year.
JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager.
The relentless expansion of digital platforms and the ever-evolving landscape of consumer behaviours have escalated the battle for attention, compelling brands to redefine their marketing strategies and carve out distinctive identities.
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
MullenLowe TREYNA (MLT) has officially acquired the full digital advertising business of digital creative agency Xiklab Digital, inclusive of its client roster and key talent.
