Category: Marketing
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond.
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors.
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
![[Creative Work] Changi x Taste of Asia](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Changi-x-Taste-of-Asia.webp)