Category: Marketing
YouGov, the international online research data and analytics technology group, and advertising agency Havas have announced the expansion of their data partnership, which powers Havas' client insights.
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
Oral care brand Darlie Malaysia has partnered with The Shout Group’s creative arm, FCB Shout, to introduce its newest brand campaign titled ‘Closer with a Smile’.
The report noted that Indonesia and Malaysia both ranked in the list of leading destinations by the Non-Organization of Islamic Cooperation (OIC), as well as scoring favourably on ease of entry and quality of tourism infrastructure for both Muslim and non-Muslim travellers.
Business communications agency Mahlab has welcomed Ning Ho as its newly appointed account director for the Singapore team.
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways.
The Singapore Maritime Foundation (SMF) has launched its latest talent attraction campaign that illustrates the exciting and purposeful career pathways into Singapore’s global and dynamic maritime industry.
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
Both Grether and Anderson will report to Diego Scotti, EVP and general manager fo consumer group and global marketing & communications at PayPal.
