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Category: Marketing

IZEA Worldwide’s Hoozu acquires 26 Talent to expand APAC footprint
IZEA Worldwide’s Hoozu acquires 26 Talent to expand APAC footprint
Posted on July 4, 2024
by MARKETECH APAC
Moreover, with 26 Talent’s strong reputation and innovative approach to talent management, Hoozu is set to enhance its service offerings significantly. The integration will provide clients access to a broader range of influencers, more comprehensive marketing solutions, and cutting-edge strategies that...
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BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
BMW unleashes M5 Sedan in 'Duality Untamed' campaign with Justin O’Shea
Posted on July 4, 2024
by MARKETECH APAC
The 'Duality Untamed' campaign will launch globally, with a comprehensive digital and social media strategy targeting BMW’s core markets across EMEA, APAC, and the United States.
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Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
The Brandbank Group appoints digital marketing agency The Pistol as digital media partner
Posted on July 4, 2024
by Teddy Cambosa
Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
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untangld-sushi-sushi-partner
Untangld to lead customer research, growth strategy for Sushi Sushi as new strategic partner
Posted on July 4, 2024
by Aliza Carmona
Sushi Sushi, the fast casual dining brand, has tapped international strategy studio Untangld as its new strategic partner to accelerate its business growth.
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Burson
Burson announces multiple key appointments for its Asia-Pacific division 
Posted on July 3, 2024
by MARKETECH APAC
The appointments of Burson throughout Asia-Pacific include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation (in addition to her role as CEO for Burson Indonesia), Joe Peng as APAC and Greater China head of digital and intelligence,...
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keith-eadie-adobe
Adobe appoints Keith Eadie to lead its APAC business as new general manager
Posted on July 3, 2024
by Aliza Carmona
Adobe has announced the promotion of Keith Eadie as its new general manager for Asia Pacific (APAC), where he will oversee and drive the company's business operations across the dynamic market.
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Jollibee Foods Corporation acquires majority stake at South Korean coffee chain Compose Coffee
Posted on July 3, 2024
by Teddy Cambosa
Moreover, the total consideration for the acquisition is approximately US$340m (~KRW470b). JFC closed this deal at a more favourable transaction multiple compared to average EV/EBITDA multiple in the coffee industry. Completion of this transaction is subject to closing and financing conditions, final...
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Ngai-Yuen-Low-ECOM-Series_1
E-Commerce Marketing Series: AEON’s Ngai Yuen Low on balancing technology and engagement to enhance shopping experience
Posted on July 2, 2024
by Aliza Carmona
As part of our E-Commerce Marketing Series interviews, we spoke with Ngai Yuen Low, group chief merchandise and marketing officer at AEON Group Malaysia. Low shares her insights on how to navigate the dynamic retail landscape, emphasising technological advancements, customer engagement, and the future...
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WATATAWA appoints Stephen Robertson as managing director
WATATAWA appoints Stephen Robertson as managing director
Posted on July 2, 2024
by Teddy Cambosa
In his new role, Robertson will now oversee WATATAWA’s day-to-day operations and management of the business, while strengthening the agency’s footprint in Singapore and across Asia-Pacific.
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