Category: Marketing
IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
In an exclusive interview with MARKETECH APAC, Salihah stated that her role entails working with the local markets to increase brand awareness, engage customers, and drive sales through digital channels together with the markets.
Gogolook, the developer of the Whoscall App, a leading digital anti-scam tool, has teamed up with the Cyber Crime Investigation Bureau (CCIB) to launch a special Mother’s Day campaign focused on safeguarding families from online scammers.
The announcement comes off the back of the brand’s rebranding and assortment revamp this March, and further hones in on its brand vision to be the go-to destination for Asian women globally.
In an exclusive conversation with MARKETECH APAC, he stated that his role will focus on driving PICKUP Coffee’s brand equity by emphasising value-for-money offerings without compromising quality.
ASB Bank has partnered with The Monkeys Aotearoa, part of Accenture Song, for its latest campaign, which highlights the vital role of home ownership managers in guiding New Zealanders through the evolving challenges of home ownership.
Age Concern New Zealand has teamed up with ANZ Bank and advertising agency TBWA\NZ to launch a new campaign designed to protect older individuals from growing threats of scams.
Greenpeace International has teamed up with the socially-driven creative agency We Are Social to unveil a new campaign designed to pressure governments into committing to a strong Global Plastics Treaty, aimed at reducing plastic production and eliminating single-use plastics.
To advance its vision of delivering comprehensive marketing solutions, Naga DDB Tribal has strengthened its creative leadership team with key appointments: Vix Chandra as executive creative director, Loo Swee Mei as senior creative director, Alicia Hew as creative director, and Ong Poh Jet as associate...
These advisors bring unparalleled experience in digital innovation, strategic investments, and market expansion. Their insights and leadership will guide Ampverse Group in exploring new frontiers, enhancing its market presence, and fueling sustainable growth.
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