Category: Marketing
JCDecaux, an out-of-home (OOH) media company, has launched carbon measurement offerings on the Scope3 platform.
Creative innovation agency R/GA and the tower defence game The Battle Cats have officially revealed the double agent behind the chaos of the game's 10th anniversary celebrations, introducing a captivating new twist to its already quirky storyline.
It has also clarified that temporary closures are part of an ongoing assessment, allowing them to align their presence more strategically, with no loss of jobs.
SeenThis has appointed Tara Duncan and Michael Lopes as agency partners in Brisbane and Sydney, respectively.
Korean skincare brand Laneige has teamed up with German independent agency Jung von Matt HANGANG (JvM HANGANG) for a new global campaign featuring Jin from K-pop sensation BTS, spotlighting the brand’s latest ‘Cream Skin Cerapeptide Toner & Moisturizer.’
These strategic partnerships bring in capital investment up to US$45m (RM200m) to fuel innovation, accelerate the growth of local startups, and reinforce Malaysia’s role as a premier digital hub within the ASEAN region.
Majority of Singaporean prosumers (85%) deem travelling essential for their mental well-being, according to a report from Havas Singapore.
Recognising the need to align with evolving industry trends, digital lending platform Lentra has partnered with Landor for a brand refresh to reflect India’s shifting credit consumption landscape.
Comparison site Finder has launched a global dance challenge in collaboration with Olympic breakdancer Rachael Gunn, better known as Raygun.
Pauline is highly regarded in the insurance industry, with a proven record in driving business growth, digital transformation, partnership management, sales and distribution, and financial risk management.
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