Category: Marketing
In many other countries, we’ve seen a sizable shift in ad dollars from linear to Connected TV. But here, in a predominantly mobile-first region, we also expect to see it flow from social and digital video, setting a bold new course for digital advertising in Southeast Asia.
In an exclusive interview with MARKETECH APAC, Daniel delves into his strategies to harness the power of OOH advertising while unlocking opportunities for innovation through his new role.
Marko also had led several brand marketing and content initiatives since taking over the marketing department earlier in the year.
Moreover, the ‘Big Three’ digital media owners, Google, Meta, and Amazon, continued to outperform the market, with ad revenue growth of 11%, 22%, and 21%, respectively. Their combined market share reached 51% of global ad revenue and 61% outside of China.
GroupM, WPP’s media investment group, has been named L'Oréal Korea's media partner of record, responsible for all media planning and buying activities.
Global sports and entertainment agency Fuse, a division of Omnicom Media Group (OMG), has officially launched its new office in Mumbai, India, with industry veteran Jigar Rambhia appointed to lead the expansion.
Entertainment hub KC Global Media Asia has launched its distribution arm as an effort to expand its content sales and partnerships beyond the region.
Max made its debut across Southeast Asia, Taiwan and Hong Kong with regional activations across seven markets - Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong.
Stellar Ace, an out-of-home (OOH) advertising company and business arm of SMRT, has introduced a new advertising format on pedestrian overhead bridges.
Telkomsel Enterprise, in collaboration with creative agency Allheart, has unveiled the next phase of its #PastiAdaSolusi campaign, forging impactful new partnerships with Bank Rakyat Indonesia (BRI) and PT Putra Perkasa Abadi (PPA) to accelerate digital transformation across diverse industries.
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