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Category: Marketing

EU-based PIABO Communications opens APAC hub in Singapore
EU-based PIABO Communications opens APAC hub in Singapore
Posted on January 13, 2025
by Aliza Carmona
PIABO Communications, a communications agency in Europe, has opened its new Asia-Pacific (APAC) hub in Singapore.
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Realme’s new campaign highlights C75 phone’s rugged durability through hilarious mishaps
Posted on January 13, 2025
by Aliza Carmona
Realme teams up with Vantage Pictures for its latest ad campaign, spotlighting the durability of the Realme C75 in chaotic, everyday moments faced by blue-collar workers.
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Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
Posted on January 13, 2025
by Teddy Cambosa
Following a competitive pitch, EssenceMediacom will be responsible for leading all aspects of media, including media strategy, planning, implementation and measurement.  They will also support WBD’s in-house team across biddable channels.
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Singtel to offer free one-year Perplexity Pro subscription to customers; to aid customers navigate AI-powered tools
Singtel to offer free one-year Perplexity Pro subscription to customers; to aid customers navigate AI-powered tools
Posted on January 13, 2025
by Aliza Carmona
Telecommunications company Singtel is offering its broadband, television, and mobile customers a free one-year subscription to Perplexity Pro.
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How Sentosa Development Corporation’s transformed guest experiences with Salesforce CRM
How Sentosa Development Corporation’s transformed guest experiences with Salesforce CRM
Posted on January 13, 2025
by MARKETECH APAC
The travel and tourism industry is changing fast, and it’s not just about offering stunning destinations or top-notch service anymore. Today’s travellers expect a seamless experience at every step—whether they’re booking online, scrolling through recommendations, or checking in at a hotel. If brands...
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What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
Posted on January 13, 2025
by Aliza Carmona
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
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MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
MLA’s new ad encourages online users to get out of the comments and enjoy lamb cutlets
Posted on January 13, 2025
by Teddy Cambosa
Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the ad was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube.
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BigPay reportedly seeing mass exodus of top executives
BigPay reportedly seeing mass exodus of top executives
Posted on January 10, 2025
by Teddy Cambosa
It is worth noting that BigPay also the departure of its co-founders Salim Dhanani, Chris Davison, and Navin Rajagopalan at different times, with Dhanani recently leaving in 2023.
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Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Real estate advisory firm EDMUND TIE refreshes brand identity as ETC
Posted on January 10, 2025
by Aliza Carmona
Singapore – EDMUND TIE & Company, a commercial real estate advisory firm in Singapore, has refreshed its brand identity as ETC in line with its 30th anniversary. The rebrand to ETC marks the company’s evolution as it traverses the dynamic real estate industry. The tagline ‘local at heart, global...
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Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Coffee chain Oriental Kopi’s $40.9m IPO to fuel expansion through new outlets
Posted on January 10, 2025
by Teddy Cambosa
A portion of the funds, amounting to $8m, will be allocated to expanding the brand’s footprint with plans to open 13 new outlets across Malaysia and two in Singapore this year. 
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