Category: Marketing
Following the transformative launch of the Biasiswa Siswi SAFI last year, a RM 1 million scholarship, SAFI is once again bringing hope and inspiration by supporting young women in their pursuit of higher education, ensuring they have the financial support to achieve their academic aspirations.
Target Media Singapore, a digital media solutions provider, has announced the departure of chief commercial officer Henry Goh from his role.
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
Other contributing factors include rising ad costs (47%), algorithm inefficiencies (47%), weaker targeting due to privacy restrictions (36%), and ad creative fatigue (49%).
The acquisition is a major strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.
India – Cheil South West Asia (SWA) has appointed Jitender Dabas, widely known as Jeetu, as the new CEO of Cheil X. In addition to this leadership role, he will also take on the responsibilities of group chief strategy officer (CSO) for Cheil SWA. Cheil X functions as an independent, full-service agency...
Japan – MCDecaux, the Japan branch of global outdoor advertising company JCDecaux, has officially launched programmatic buying for its premium digital out-of-home (DOOH) inventory in Japan through VIOOH, the global DOOH supply-side platform. The initial rollout includes 55 digital screens at Kansai International...
The non-profit organisation Singapore Maritime Foundation (SMF) has launched an animated series to boost awareness of maritime.
India – Grey India has appointed multi-award-winning creative leader Harsh Kapadia as its chief creative officer, signalling a bold move to strengthen its creative leadership and drive innovation in the Indian market. Mumbai-born and globally acclaimed, Harsh Kapadia joins Grey India from MRM New York...
Food and beverage company PepsiCo has promoted Ray Philip Pine, chief marketing officer for Philippine beverages, to global marketing director of its hydration portfolio.
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