Category: Marketing
India — Tata Communications, in collaboration with Real Madrid CF and Footballerista Mobile (Suisse) AG, has announced the launch of the Madridista Premium loyalty programme in India, aimed at expanding the Spanish football club’s fan engagement in one of its largest international markets. The initiative...
New York, United States – Tiffany & Co. has ushered in the season of giving with cinematic brilliance through its 2025 holiday campaign, ‘Love Is a Gift,’ starring global House ambassador Anya Taylor-Joy. Filmed in Los Angeles and directed by Jonas Lindstroem, with stills by Carlijn Jacobs, the campaign...
Singapore – In a world where every second counts, Singaporeans are proving that even patience has gone digital. According to Twilio’s latest study, “Decoding Digital Patience: Are Asia Pacific’s Digital Users Losing Their Cool?,” consumers in Singapore are the most digitally impatient in...
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
Coles has unveiled its Christmas campaign for this year in partnership with creative agency Smith St, highlighting the supermarket’s role as the destination for “every kind of Christmas,” regardless of the size or style of the celebration.
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver. According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
The partnership brings together Duolingo’s green owl mascot, Duo, and Tokopedia’s mascot, Toped — two well-known characters in Indonesia’s digital landscape that have often been linked by local internet users through memes and online commentary.
Mumbai, India — Behavioural strategy consultancy WolfzHowl has appointed Eswara VAN Sharma as Consulting Director – #StraTech and Brand Orchestration for India and ASEAN, as the firm continues to advance its #StraTech movement across the region. In his new role, Sharma will lead brand relationships,...
Singapore – The holidays are about to get a lot fluffier as CapitaLand welcomes Southeast Asia’s first-ever Mofusand Holidays, transforming 17 malls into a ‘kawaii’ Christmas wonderland starring Japan’s beloved chubby cats. The festive takeover began with a surprise appearance at CQ @ Clarke Quay, where...
![[Launch] Greater Sentosa](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Greater-Sentosa.webp)