Category: Marketing
Manila, Philippines — Cebu Pacific has marked a major milestone with the release of a brand film featuring its 250 millionth passenger, Singapore-based overseas Filipino worker Russel Capaniarihan. The film, available on Cebu Pacific’s Facebook and YouTube channels, was released one year after Capaniarihan...
Sources suggest the board is weighing deal certainty, execution risk, and regulatory considerations as part of its recommendation.
Manila, Philippines — In partnership with BBDO Guerrero, Childhope Philippines, and musician Elu Buendia, launched a new charity film ‘Donate to View’, aimed at raising funds to support education and protection programmes for children in street situations. The initiative centres on an animated short...
South Korea – To tackle the rising threat of phone scams, the Korean National Police Agency and Cheil have launched a campaign inviting the public to submit scammers’ voice samples, which will be analysed to track and catch criminals. Titled “VOICE WANTED”, the campaign seeks to curb the surge in phone...
The series presents Aleph’s growth within the context of entrepreneurship, cross-border expansion, and organisational development.
Manila, Philippines — Jollibee has launched its biggest Holiday campaign yet, titled ‘Buo ang Saya ng Pasko’ (The Joy of Christmas is Complete), marking the start of the Simbang Gabi season nationwide. The campaign centres on how Filipino families and communities celebrate Christmas today, reflecting...
Hong Kong – Carlsberg Hong Kong has launched its No & Low-Alcohol Range and Beyond Beer product collection ahead of the New Year, aiming to promote moderation and mindful drinking. Available from January 2026, the roll-out aligns with the peak festive period and the annual Dry January movement,...
The multi-channel rollout is scheduled to run throughout summer across television, out-of-home, digital, radio, in-store and social channels, with additional extensions planned.
Singapore — Coca-Cola is offering diners in Singapore a complimentary ice-cold Coca-Cola at more than 20 participating eateries islandwide as part of its Coca-Cola Foodmarks campaign. Available while stocks last, the promotion allows diners to redeem a free 320ml Coke Zero by scanning a QR code displayed...
These themes underpin the campaign’s central idea, “Forge Your Own Fate | 我的命 我来 定.”
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