Counting down to the next wave of innovation. Claim your spot now!
September 10, 2026 8:00 am
The journey toward innovation continues!
Building on the success of the 2025 edition, the Retail & E-Commerce Innovation Marketing & Tech Summit is making its way back to the Philippines on September 10, 2026 at Shangri-La The Fort, Manila. This year, we’re diving deep into innovative strategies and transformative technologies shaping the country’s rapidly evolving retail and e-commerce landscape.
With brands racing to keep up with evolving customer expectations, the summit offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels and fireside chats to high-impact keynotes.
Join the definitive gathering of industry leaders and innovators for a day of learning, collaboration, and executive networking. Leave equipped with the tools, insights, and strategies to elevate your brand and stay ahead of the curve.
The next era of Philippine retail belongs to the bold.
Master the evolution. Design the future.
AGENDA
none
CUSTOMER EXPERIENCE
9:10 AM
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9:40 AM
Keynote Presentation: The Unified CX Frontier: Creating Seamless Customer Journeys in Philippine Retail
9:10 AM
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9:40 AM
Keynote Presentation: The Unified CX Frontier: Creating Seamless Customer Journeys in Philippine Retail
- The Experience Gaps: Understand where inconsistent messaging and fragmented touchpoints break the customer journey
- Smart Integration: Explore how modern technology connect the touchpoints and deliver consistent, relevant experiences
- Connected Experiences: Practical strategies turning fragmented interactions into seamless, memorable journeys that delight customers
Speaker
Katrina Lee-Chua
Assistant Vice President Strategy & Insights and Digital
McDonald’s Philippines
SOCIAL COMMERCE
9:40 AM
-
10:00 AM
Keynote Presentation: The “Budol” Economy: Winning Hearts and Wallets through Social Commerce
9:40 AM
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10:00 AM
Keynote Presentation: The “Budol” Economy: Winning Hearts and Wallets through Social Commerce
- Discovery to Desire: Why Filipino consumers buy through emotion, influence, and relatable storytelling, not just search or price
- The Conversion Engine: How entertainment, relatability, and real-time excitement trigger faster purchase decisions
- Commerce Storytellers Redefined: The evolving role of content creators and founders in shaping confidence and driving checkout
10:00 AM
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10:20 AM
MORNING TEA BREAK
10:00 AM
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10:20 AM
MORNING TEA BREAK
10:20 AM
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10:55 AM
Panel Discussion: When Communities Drive Commerce: Building Connections That Last Beyond the Checkout
10:20 AM
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10:55 AM
Panel Discussion: When Communities Drive Commerce: Building Connections That Last Beyond the Checkout
- Cultivating Local Trust: How hyperlocal credibility and cultural relevance strengthen community confidence in brands
- Shopping as a Social Experience: How interactive experiences foster participation, a sense of community and shared buying decisions
- Sustaining Influence: Strategies to transform active, community-driven groups into long-term brand advocates
Panellist
Hannah Pacaba
AVP, Marketing and Channels Revenue
Cocopan
Panellist
Wendy Talan
Head of Ecommerce
Diageo
Panellist
Giann Vega
E-Commerce Head & Digital Data Transformation Lead
PepsiCo
CUSTOMER ENGAGEMENT
CUSTOMER DATA
OMNICHANNEL RETAIL
Request for Agenda
Fill out the form below to receive the full event agenda detailing all sessions:
Speakers
The brightest minds in marketing and tech are joining forces for 2026. We’re finalising a world-class lineup that you won’t want to miss.
If you’re a retail innovator ready to share your insights, connect with Rachele Ciabal at [email protected].
Hannah Pacaba
AVP, Marketing and Channels Revenue
Cocopan
143355
No biography found.
Katrina Lee-Chua
Assistant Vice President Strategy & Insights and Digital
McDonald’s Philippines
143364
No biography found.
Giann Vega
E-Commerce Head & Digital Data Transformation Lead
PepsiCo
141045
Giann is a results-driven and award-winning digital commerce leader from PepsiCo. He brings to life online the world’s most iconic brands – Pepsi, Lay’s, Mountain Dew, Quaker, Cheetos, Doritos, Gatorade, Sting, and more. Giann is passionate about bringing brands, agencies, and platforms together to launch impactful full-funnel marketing strategies and campaigns. Consumer-centricity is at the heart of what Giann and the PepsiCo team do to create smiles with every sip and bite of their products.
Reasons to Attend
Power Connections
Meet and engage with leading marketing and tech professionals shaping the future of retail and e-commerce. Exchange insights, spark collaborations, and expand your network with the industry’s most influential minds.
Practical Insights
Explore exclusive case studies, emerging trends, and proven frameworks. Walk away with actionable knowledge you can apply immediately to drive your brand’s growth and performance.
Innovation Edge
Stay ahead in a rapidly evolving digital landscape. Discover the strategies, tools, and intelligence that will give your campaigns a measurable advantage.
Future-Ready Growth
Enhance skills, inspire your team, and unlock brand opportunities. This summit provides the perspective, development, and strategic inspiration needed for confident, impactful leadership.
STEP INTO THE CONVERSATION
Connect. Share. Innovate.
Join a dynamic platform where marketing professionals come together to exchange insights, tackle industry challenges, and discover new opportunities. In today’s ever-changing marketing environment, staying ahead means collaborating, gaining fresh perspectives, and applying real-world strategies—making these discussions an essential part of your conference experience.
During registration, select the roundtable topics that interest you most. The MARKETECH APAC team will confirm your assigned session and guide you through the next steps.
Engage with peers, share your expertise, and gain actionable insights! The roundtable discussion offers invaluable networking opportunities—meet more people, forge new connections, and deepen your understanding of the innovative marketing landscape.
WHY JOIN THE ROUNDTABLE
Relevant Insights
Learn from top marketing leaders as they share actionable strategies and experiences driving results today.
Open Exchange of Ideas
Discover innovative approaches to overcome marketing challenges and achieve measurable success.
Unique Peer Perspectives
Connect with regional leaders to gain fresh insights and expand your professional network.
New Connections
Forge strategic partnerships and build long lasting relationships with industry peers.
Dynamic Conversations
Engage in meaningful discussions that promote collaboration, inclusivity, and creative thinking.
Sponsors
Ready to influence the next wave of digital commerce? Become a 2026 Summit sponsor.
Become a Sponsor
Fill out the form below to receive the full sponsorship kit and opportunities:
WHAT OUR attendees HAVE TO SAY
Access Pass
BRAND PASS
For brand and business leaders driving marketing, e-commerce, and customer experience. Gain insights, strategies, and tech trends to boost sales, loyalty, and omnichannel brand impact.
Enjoy full access to the conference, including Q&As, interactive sessions, networking with peers, exhibitor demos, and more. All approved materials will also be available to revisit anytime.
PHP 18,000
/Standard
PHP 13,000
/Early Bird
Early Bird – until August 10, 2026
VENDORS PASS
For agencies, tech providers, and solution partners supporting retail and e-commerce brands. Connect with leaders, showcase expertise, and explore opportunities in marketing, CX, and digital transformation.
Get complete access to the conference, including sessions, live demos, networking with brand leaders, and interactive opportunities to showcase your solutions. All approved materials will be accessible for later viewing.
PHP 27,000
/Standard
PHP 20,000
/Early Bird
Early Bird – until August 10, 2026
