Counting down to the next wave of innovation. Claim your spot now!
September 10, 2026 8:00 am
The journey toward innovation continues!
Building on the success of the 2025 edition, the Retail & E-Commerce Innovation Marketing & Tech Summit is making its way back to the Philippines on September 10, 2026 at Shangri-La The Fort, Manila. This year, we’re diving deep into innovative strategies and transformative technologies shaping the country’s rapidly evolving retail and e-commerce landscape.
With brands racing to keep up with evolving customer expectations, the summit offers a sophisticated mix of high-level strategy and practical insights—from dynamic panels and fireside chats to high-impact keynotes.
Join the definitive gathering of industry leaders and innovators for a day of learning, collaboration, and executive networking. Leave equipped with the tools, insights, and strategies to elevate your brand and stay ahead of the curve.
The next era of Philippine retail belongs to the bold.
Master the evolution. Design the future.
AGENDA
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CUSTOMER EXPERIENCE
9:10 AM
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9:40 AM
Keynote Presentation: The Unified CX Frontier: Creating Seamless Customer Journeys in Philippine Retail
9:10 AM
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9:40 AM
Keynote Presentation: The Unified CX Frontier: Creating Seamless Customer Journeys in Philippine Retail
- The Experience Gaps: Understand where inconsistent messaging and fragmented touchpoints break the customer journey
- Smart Integration: Explore how modern technology connect the touchpoints and deliver consistent, relevant experiences
- Connected Experiences: Practical strategies turning fragmented interactions into seamless, memorable journeys that delight customers
Speaker
Katrina Lee-Chua
Assistant Vice President Strategy & Insights and Digital
McDonald’s Philippines
SOCIAL COMMERCE
9:40 AM
-
10:00 AM
Keynote Presentation: The “Budol” Economy: Winning Hearts and Wallets through Social Commerce
9:40 AM
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10:00 AM
Keynote Presentation: The “Budol” Economy: Winning Hearts and Wallets through Social Commerce
- Discovery to Desire: Why Filipino consumers buy through emotion, influence, and relatable storytelling, not just search or price
- The Conversion Engine: How entertainment, relatability, and real-time excitement trigger faster purchase decisions
- Commerce Storytellers Redefined: The evolving role of content creators and founders in shaping confidence and driving checkout
10:00 AM
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10:20 AM
MORNING TEA BREAK
10:00 AM
-
10:20 AM
MORNING TEA BREAK
10:20 AM
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10:55 AM
Panel Discussion: When Communities Drive Commerce: Building Connections That Last Beyond the Checkout
10:20 AM
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10:55 AM
Panel Discussion: When Communities Drive Commerce: Building Connections That Last Beyond the Checkout
- Cultivating Local Trust: How hyperlocal credibility and cultural relevance strengthen community confidence in brands
- Shopping as a Social Experience: How interactive experiences foster participation, a sense of community and shared buying decisions
- Sustaining Influence: Strategies to transform active, community-driven groups into long-term brand advocates
Panellist
Hannah Pacaba
AVP, Marketing and Channels Revenue
Cocopan
Panellist
Wendy Talan
Head of Digital and Private Sales
Diageo
Panellist
Giann Vega
E-Commerce Head & Digital Data Transformation Lead
PepsiCo
CUSTOMER ENGAGEMENT
10:55 AM
-
11:15 AM
Keynote Presentation: Making Customers Feel Seen: Crafting Hyper-Personalised Engagement in Philippine Retail
10:55 AM
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11:15 AM
Keynote Presentation: Making Customers Feel Seen: Crafting Hyper-Personalised Engagement in Philippine Retail
- The Modern Filipino Shopper: How consumers engage with brands today and why locally tailored experiences drive meaningful brand connections
- Connect Through Culture: Integrating Filipino traditions, regional nuances, and lifestyle insights to make engagement relevant
- Delight in the Details: Designing hyper-personalised touchpoints that leave a lasting impression and strengthen brand affinity
11:15 AM
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12:15 PM
ROUNDTABLE DISCUSSION
11:15 AM
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12:15 PM
ROUNDTABLE DISCUSSION
This session provides an engaging forum where attendees gather to
discuss the latest trends and opportunities in marketing and technology within retail and e-commerce. Participants share experiences, exchange insights, and explore perspectives that are shaping the evolution of the industry.
Topics include:
- Customer Engagement
- Customer Experience
- Data & Analytics
- Data Protection & Security
- E-Commerce Platforms
- Logistics
- Mobile Commerce
- Omnichannel Marketing
- Payments
- Performance Marketing
- Retail Marketing
- Supply Chain Management
12:15 PM
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1:15 PM
NETWORKING LUNCH
12:15 PM
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1:15 PM
NETWORKING LUNCH
1:15 PM
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1:50 PM
Panel Discussion: Conversations that Convert: Engaging Filipino Shoppers in Real-Time
1:15 PM
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1:50 PM
Panel Discussion: Conversations that Convert: Engaging Filipino Shoppers in Real-Time
- The Integrated Experience: Using real-time messaging to drive Filipino shoppers from social discovery to in-store experiential journeys
- Authenticity at Scale: Techniques to keep conversations human, empathetic, and engaging—even when automation is involved
- Chat to Conversion: Turning real-time engagement into sales, repeat business, and long-term growth
Panellist
Kamille Iris Abapo
Head of Marketing
Kohler Co.
CUSTOMER DATA
1:50 PM
-
2:10 PM
Keynote Presentation: No Trust, No Sale: Earning Customer Confidence in the Age of Smart Retail
1:50 PM
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2:10 PM
Keynote Presentation: No Trust, No Sale: Earning Customer Confidence in the Age of Smart Retail
- Privacy Wins Loyalty: Learn how transparent data practices earn shopper trust and keep customers coming back
- Trends That Matter: Examine how modern technology uncovers patterns to help brands serve customers confidently and responsibly
- Responsible Tech, Sustainable Growth: See how ethical use of customer data and automation translates into stronger brand reputation
2:10 PM
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2:30 PM
AFTERNOON TEA BREAK
2:10 PM
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2:30 PM
AFTERNOON TEA BREAK
2:30 PM
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3:05 PM
Panel Discussion: The Power of Predictive Data: Anticipating Shopper Needs for Smarter Retail
2:30 PM
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3:05 PM
Panel Discussion: The Power of Predictive Data: Anticipating Shopper Needs for Smarter Retail
- Local Lens, Smarter Sales: Decoding regional shopping behaviour and preferences with predictive analytics
- Intuitive, Not Invasive: Smart recommendations that respond to evolving consumer needs without overstepping privacy lines
- Right Products, Right Time: Apply predictive analytics that anticipate shopper demand, ensuring shoppers find what they need
Panellist
Beverly Maddul
Head Performance Marketing and Customer Lifecycle Management
Concepcion Industrial Corporation
OMNICHANNEL RETAIL
3:05 PM
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3:40 PM
Panel Discussion: Omnichannel Mastery: Building Smooth Cross-Channel Journeys for Filipino Customers
3:05 PM
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3:40 PM
Panel Discussion: Omnichannel Mastery: Building Smooth Cross-Channel Journeys for Filipino Customers
- Next-Gen Commerce: Learn how brands are building unified omnichannel strategies that connect all customer touchpoints
- Zero-Friction Checkout: Discover how biometric payments, QR transactions, self-service kiosks, mobile POS systems, and app-based approvals enable seamless purchasing across online and in-store channels
- Seamless Phygital Fulfillment: Explore how in-store scans, QR codes, and app interactions enable instant inventory checks, click-and-collect, and home delivery
Panellist
Regie Nazarene Lagao
Head of Integrated Media and Consumer Experience – Metro Asia (Southeast Asia + HKTW)
Kenvue
3:40 PM
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4:00 PM
CLOSING PROGRAMME
3:40 PM
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4:00 PM
CLOSING PROGRAMME
Request for Agenda
Fill out the form below to receive the full event agenda detailing all sessions:
Retail & E-Commerce Innovation Marketing & Tech Summit 2026 Series
10 September 2026
https://marketech-apac.com/conference/retail-e-commerce-innovation-marketing-tech-summit-philippines-2026/
21 October 2026
https://marketech-apac.com/conference/retail-e-commerce-innovation-marketing-tech-summit-malaysia-2026/
Speakers
The brightest minds in marketing and tech are joining forces for 2026. We’re finalising a world-class lineup that you won’t want to miss.
If you’re a retail innovator ready to share your insights, connect with Rachele Ciabal at [email protected].
Hannah Pacaba
AVP, Marketing and Channels Revenue
Cocopan
143355
Hannah Pacaba is a branding and growth leader with over 15 years of experience shaping brands across retail, food & beverage, and advertising. Currently serving as Assistant Vice President for Marketing and Channels Revenue at Breadwinners Foods Corp., she leads initiatives that drive brand growth, customer engagement, and commercial performance for Cocopan. Throughout her career, she has worked with brands including Caramia Cakes & Gelato, Havaianas, GCash, Spotify, InLife, and SM, building brand advocacy and meaningful customer connections that translate into long-term business value.
Beverly Maddul
Head Performance Marketing and Customer Lifecycle Management
Concepcion Industrial Corporation
143958
She leads Performance Marketing, E-commerce & Analytics at Concepcion Industrial Corporation, overseeing growth across marketplaces, D2C platforms, CRM, and digital analytics for Concepcion’s brands: SharkNinja, ConcepStore, MangKosme, Carrier, Condura and Kelvinator.
Beverly enjoys exploring how conversion optimization, UI/UX enhancements, and digital transformation initiatives connect online engagement with measurable business outcomes.
Wendy Talan
Head of Digital and Private Sales
Diageo
141935
Wendy Mae Talan is a seasoned E‑Commerce and Digital leader with a strong track record in driving growth across online and private sales channels. She brings expertise in sales forecasting, platform optimization, and end‑to‑end digital operations, supported by hands‑on experience with enterprise and marketplace systems. A recognized leader, she has earned multiple team performance awards and is known for building high‑performing teams through coaching, mentorship, and strategic leadership.
Regie Nazarene Lagao
Head of Integrated Media and Consumer Experience – Metro Asia (Southeast Asia + HKTW)
Kenvue
144608
Borne out of a continuously accelerating career as fast and vast as the ever-evolving digital landscape, Regie is an award-winning media strategist, digital expert, and thought leader whose almost 20-year career has successfully driven integrated marketing and digital transformation across the consumer goods, health and beauty, finance, and food industries. He currently manages the 8-country Metro Asia cluster of Kenvue as the Head of Integrated Media and Consumer Experience where he continues to champion the power of digitization and communications to drive local and cross-market success.
He is a recognized strong voice and advocate of digital upskilling, brand building, diversity, and ethical marketing.
Kamille Iris Abapo
Head of Marketing
Kohler Co.
144365
Kamille Iris Abapo is a results-driven marketing executive with almost 20 years of experience leading growth across beauty, wellness, luxury, and fashion brands in Southeast Asia. She specializes in brand turnaround, strategic commercialization, and cross-functional leadership. Currently heading the marketing at Kohler Kitchen & Bath Philippines, she is recognized for driving market expansion, opening new channels of customer engagement, optimizing P&L performance, and building high-performing teams while championing sustainability, wellness, and customer-centric innovation.
Katrina Lee-Chua
Assistant Vice President Strategy & Insights and Digital
McDonald’s Philippines
143364
No biography found.
Giann Vega
E-Commerce Head & Digital Data Transformation Lead
PepsiCo
141045
Giann is a results-driven and award-winning digital commerce leader from PepsiCo. He brings to life online the world’s most iconic brands – Pepsi, Lay’s, Mountain Dew, Quaker, Cheetos, Doritos, Gatorade, Sting, and more. Giann is passionate about bringing brands, agencies, and platforms together to launch impactful full-funnel marketing strategies and campaigns. Consumer-centricity is at the heart of what Giann and the PepsiCo team do to create smiles with every sip and bite of their products.
Reasons to Attend
Power Connections
Meet and engage with leading marketing and tech professionals shaping the future of retail and e-commerce. Exchange insights, spark collaborations, and expand your network with the industry’s most influential minds.
Practical Insights
Explore exclusive case studies, emerging trends, and proven frameworks. Walk away with actionable knowledge you can apply immediately to drive your brand’s growth and performance.
Innovation Edge
Stay ahead in a rapidly evolving digital landscape. Discover the strategies, tools, and intelligence that will give your campaigns a measurable advantage.
Future-Ready Growth
Enhance skills, inspire your team, and unlock brand opportunities. This summit provides the perspective, development, and strategic inspiration needed for confident, impactful leadership.
STEP INTO THE CONVERSATION
Connect. Share. Innovate.
Join a dynamic platform where marketing professionals come together to exchange insights, tackle industry challenges, and discover new opportunities. In today’s ever-changing marketing environment, staying ahead means collaborating, gaining fresh perspectives, and applying real-world strategies—making these discussions an essential part of your conference experience.
During registration, select the roundtable topics that interest you most. The MARKETECH APAC team will confirm your assigned session and guide you through the next steps.
Engage with peers, share your expertise, and gain actionable insights! The roundtable discussion offers invaluable networking opportunities—meet more people, forge new connections, and deepen your understanding of the innovative marketing landscape.
WHY JOIN THE ROUNDTABLE
Relevant Insights
Learn from top marketing leaders as they share actionable strategies and experiences driving results today.
Open Exchange of Ideas
Discover innovative approaches to overcome marketing challenges and achieve measurable success.
Unique Peer Perspectives
Connect with regional leaders to gain fresh insights and expand your professional network.
New Connections
Forge strategic partnerships and build long lasting relationships with industry peers.
Dynamic Conversations
Engage in meaningful discussions that promote collaboration, inclusivity, and creative thinking.
Sponsors
Ready to influence the next wave of digital commerce? Become a 2026 Summit sponsor.
Become a Sponsor
Fill out the form below to receive the full sponsorship kit and opportunities:
WHAT OUR attendees HAVE TO SAY
Access Pass
BRAND PASS
For brand and business leaders driving marketing, e-commerce, and customer experience. Gain insights, strategies, and tech trends to boost sales, loyalty, and omnichannel brand impact.
Enjoy full access to the conference, including Q&As, interactive sessions, networking with peers, exhibitor demos, and more. All approved materials will also be available to revisit anytime.
PHP 18,000
/Standard
/Super Early Bird
PHP 13,000
/Early Bird
Early Bird – from June 11 to August 10, 2026
VENDORS PASS
For agencies, tech providers, and solution partners supporting retail and e-commerce brands. Connect with leaders, showcase expertise, and explore opportunities in marketing, CX, and digital transformation.
Get complete access to the conference, including sessions, live demos, networking with brand leaders, and interactive opportunities to showcase your solutions. All approved materials will be accessible for later viewing.
PHP 27,000
/Standard
/Super Early Bird
PHP 20,000
/Early Bird
Early Bird – from June 11 to August 10, 2026
