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Marketing

Valentine’s activation marks BioActive+’s offline strategy in Thailand through EVEANDBOY collaboration

Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked

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February 23, 2026
Marketing

Zitcha names ex-Meta executive Steve Biddle as chief commercial officer

Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins

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February 23, 2026
Marketing

Astro Malaysia encourages Malaysians to connect with tradition through CNY campaign with Naga DDB Tribal

Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging

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February 20, 2026
Platforms

True Corporation collaborates with Mahar to bring local entertainment to migrant communities

Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant

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February 20, 2026
Marketing

KTC, BDMS combine efforts to make health and wellness accessible for both Thai and international consumers

Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at

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February 19, 2026
Marketing

CP AXTRA’s Lotus’s opens pavillion-concept community mall in Bangkok’s Pattanakarn 30

Bangkok, Thailand – Lotus’s has opened Lotus’s Oasis Pattanakarn 30, a new community mall in Bangkok’s Pattanakarn 30 area, expanding the lifestyle-focused retail portfolio of

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February 19, 2026
Marketing

Thai Namthip Coca-Cola, Big C deepen collaboration with localised activations across Thailand

Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide.

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February 18, 2026
Marketing

TAT launches ‘drive tourism’ campaign, spotlighting local delicacies from eastern Thailand

Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional

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February 18, 2026
Marketing

PTT Lubricants’s ‘mockumentary’ for lubricant product lineup underscores love and care narrative

Bangkok, Thailand – PTT Lubricants has launched a new brand campaign that shifts away from typical performance-led messaging commonly used in the automotive category, opting

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February 17, 2026
Marketing

SWAG GOLF debuts in Asia via first physical store in Bangkok

Bangkok, Thailand – US-based golf lifestyle brand SWAG GOLF has expanded into Asia with the opening of its first official store in the region, located

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February 17, 2026
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