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Marketing

This new tech initiative helps Indonesian sexual assault victims collect legal evidence via discreet audio activation

Indonesia – Dentsu Indonesia, in collaboration with the prominent Indonesian newspaper Harian Kompas, has launched an innovative initiative to empower sexual assault survivors with a

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April 10, 2025
 AI platform Glu enters APAC region to streamline e-commerce content creation
Platforms

AI platform Glu enters APAC region to streamline e-commerce content creation

AI-powered platform Glu, a content creation and management tool, has entered the Asia-Pacific region to streamline the creative processes in the e-commerce industry.

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April 10, 2025
Marketing

Britannia NutriChoice dares to be just a cookie in new brand push and packaging

India – Ditching over-the-top claims, Britannia is serving a dose of honesty with its latest “Face the Facts” campaign — a bold refresh of its

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April 10, 2025
Marketing

Cristiano Ronaldo celebrates legacy with CR7 LIFE flagship store launch at Times Square, Hong Kong

Hong Kong – Football icon Cristiano Ronaldo has officially launched the first-ever CR7 LIFE official flagship store at Times Square in Hong Kong, marking a

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April 8, 2025
Marketing

PHD India secures integrated media mandate for smart appliance brand Atomberg

India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances.

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April 8, 2025
Marketing

Ampverse Group launches ‘Pixel’ division to build virtual gaming communities and brand experiences

Singapore – Ampverse Group has unveiled Pixel, a new division aimed at building vibrant gaming communities and helping global brands engage millions of gamers across

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April 8, 2025
MyRepublic gamifies in-app customer experience journey, loyalty program
Marketing

MyRepublic gamifies in-app customer experience journey, loyalty program

Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey.

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April 7, 2025
Marketing

Sunkist launches ‘Next Morning Bar’ in Hong Kong to revive the day after the night before

Hong Kong – Sunkist has teamed up with Edelman Hong Kong to redefine the morning after, unveiling ‘The Sunkist Next Morning Bar’—an energetic daytime hotspot

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April 7, 2025
Samsung Electronics SG names Lynn Chong as head of marketing
Marketing

Samsung Electronics SG names Lynn Chong as head of marketing

Samsung Electronics Singapore has named Lynn Chong its new head of marketing.

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April 7, 2025
Marketing

tgthr., NPCI, and TOI turn India’s everyday newspaper bags into a powerful anti-scam education platform

India – At the world’s largest gathering, Maha Kumbh, creative agency tgthr. partnered with National Payments Corporation of India (NPCI) and The Times of India

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April 7, 2025
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